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Should I choose keywords with my brand name in?
Should I choose keywords with my brand name in?

When selecting keywords you most likely don't have to track your brand keywords.

Updated over a year ago

When you are selecting your keywords you could choose to select keywords with your brand name.

For example, we could choose the keyword 'Starbucks'. As it is important that you rank number 1 when someone searches your brand name!
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However, you may want to only focus on what we call 'generic keywords' - these are keywords where the searcher is not specifying a brand. Here are two examples:

  1. Brand search = "Starbucks Coffee Shop"

  2. Generic keyword = "Coffee Shop"

It's completely up to you, but you may start to build more business if you focus your time on generic keywords.

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