Producing fresh content regularly is one of the most effective ways to boost your website's SEO. Search engines favour websites that regularly publish new, high-quality content. By creating blog posts, you give search engines a reason to re-index your site and rank it higher in search engine results pages (SERPs).

When it comes to choosing keywords for your blog posts, it's crucial to focus on informational keywords. These are the types of keywords that users search for when they're looking for more general information about a topic. For example, "SEO" is an informational keyword because users searching for it are likely looking for tips on how to improve their website's visibility in search engines.

Other examples of informational keywords include "Fashion Trends 2023" and "Benefits of Green Tea." By targeting these types of keywords, you'll be able to attract users who are interested in learning more about a topic. This can lead to increased traffic to your website and higher engagement levels.