Optimizing for local keywords that suit your target area can significantly help your website's SEO or how well you appear in online searches. For example, if you're an electrician in Miami, most of your customers will be located nearby. That means you should include your target location in your keywords to include this area.

When people around your target area search online, they usually want to find businesses nearby. Google helps with this by checking websites to see where they are targeting. So, putting local keywords in your metadata and copy helps Google know where you are targetting. This can make your website appear higher in search results when people search for these keywords.