You may have noticed some discrepancies if you've been comparing keyword search volumes between our platform and other SEO tools. Here's a clear explanation of why these differences exist:

Our platform relies solely on the Google Keyword Planner for search volume data. Google itself provides this tool, and it's designed to offer insights for advertisers on the Google Ads platform. Given this, our data reflects the volumes directly from the source – Google.

Some SEO tools supplement their keyword volume data with clickstream data. Clickstream data comes from third-party companies and captures user browsing behaviour. Some tools aim to offer a more comprehensive view of search volumes by combining Google Keyword Planner data with clickstream information.

However, this method has its pros and cons. While clickstream data can provide added granularity and capture long-tail keywords that might not appear in the Google Keyword Planner, its accuracy varies and often depends on the size and quality of the sample. Plus, there is often a lot of debate regarding the legality of collecting large-volume clickstream data.

We've chosen to rely on Google's data without mixing in clickstream information to ensure consistency and clarity in the figures we present.

Different tools have varying schedules for updating their keyword data. This means even if two tools are both using Google Keyword Planner, they might still show slightly different volumes if they've last updated their data at different times.