One of our users' most common questions is about the difference between informational and transactional keywords. Let's break it down:
1. Informational Keywords
Definition: Keywords users typically search for information, understanding, or answers.
Characteristics:
The intent of the searcher is to gain information or learn.
Search results are predominantly filled with blog posts, guides, how-to articles, resources, tutorials, and other informative content.
Examples:
"How to fix a leaky faucet?"
"History of the electric guitar."
"Best ways to store fresh produce."
In the platform's context: If the first page of Google's search results for a keyword only shows informational pages (like blogs or guides), then we categorize it as an 'Informational' keyword.
2. Transactional Keywords
Definition: Keywords users type in when they are closer to making a purchase or are considering a transaction.
Characteristics:
The searchers intent is to buy, sign up, or engage in a transaction.
Search results primarily feature product pages, category pages, service pages, or other transaction-focused content.
Examples:
"Buy organic coffee beans online."
"Affordable website design services."
"Yoga mat sale."
In the platform's context: If the first page of Google's search results for a keyword predominantly features transactional pages (like product or service pages), we label it as a 'Transactional' keyword.
3. Mixed Keywords
In some cases, the line between informational and transactional intent blurs, leading to a mix of both types of content on the first page of search results.
Definition: Keywords for which the search results show a combination of both informational and transactional pages.
Examples:
"Digital camera tips." (You might find both buying guides (transactional) and usage tips (informational) on the first page.)
"Natural skincare." (This could lead to both informational articles on natural skincare benefits and product pages for natural skincare items.)
In the platform's context: If the first page of Google's search results displays both transactional and informational pages, we categorize the keyword as 'Mixed'.