To do effective local keyword research, there are a few essential steps to follow:

In this step, you want to come up with a list of all the products or services that your business offers, along with what your business is about.

For example, if your business is a bicycle shop:

…, and the list could go on! Of course, list only those products and services that you actually offer.

Next, you want to modify your phrases with keyword modifiers, that fall into the following categories:

Quality: Best, Top
​Price: Cheap, Cheapest, Lowest Price
​Occasion: Winter/Spring/Summer/Fall, Birthday/Wedding/etc, Easter/Christmas/etc
​Type: [A Product or Service your Business Offers]
​Features: Same-Day Shipping, All-Inclusive, Gluten Free, etc.
​Intent: Buy, Order, Reserve

The next step is to add location modifiers that explicitly mention a landmark, street, postcode, neighbourhood, town, city, county, or area, for example:

Based on the previous steps, you can now generate a large list of keyword phrases based on the modifiers, business keywords, and locations. You can also leave out modifiers or places if you want a broader term. Here are some examples:

Explicit:

Implicit:

You should now have a list of keywords that you can start using for your local SEO strategy.

Don't forget to add these keywords to the platform to view their keyword difficulty and search volume.