What is a Digital Pressing?
Digital Pressings are the internet’s take on limited edition vinyl records. They’re musical releases produced in scarce numbers, with premium bonus content and recognition of the fans who back them.
Digital Pressings are made by artists who want to give their music a deeper visual identity and fan experience.
Why are Digital Pressings great for me as a fan?
Digital Pressings include the following pieces that individually and collectively represent an exciting evolution in how we experience music
Ownership of a Limited Edition Pressing
As fans, we’ve always loved to own music. It’s no surprise that US Vinyl sales surged 154% between 2021-22 as we all realised the limitations of the impersonal streaming experience to engage meaningfully with music and artists.
Exclusive Access to Unlockable Bonus Content
Experience a packaged multimedia narrative that builds a more engaging story around your favourite artists’ releases.
Ability to Play Album, EP or Single Audio
Access a unique way to experience music and artwork
Connection Between You and your Fans
The artist-fan link that forms through Digital Pressings has a shelf-life that extends far beyond even the best maintained record collection.
Why are they great for me as an artist?
Alongside offering a more expansive creative canvas for your releases, Digital Pressings have many practical perks;
Affordable to produce
Embedded in low-cost merch items like wristbands, patches and stickers, Digital Pressings are the most affordable way to sell your music (and whatever multimedia content you like!) directly to fans
Greater creative possibilities
You're no longer restricted to a simple cassette, vinyl, and CD. We've unlocked greater creative freedom with what can carry your music to fans from patches to clothing tags to keyrings, you can customise a product to suit your particular fanbase
Simple to create
All you need are the very same music and cover art assets you’ve already prepared for your album, EP or single, but with the option to include bonus materials that aren’t always possible in physical formats. Just think of Digital Pressings as numbered, limited edition deluxe vinyl.
Content rich, but carbon light
Music culture has a long history of supporting social movements and climate change is no different. Give the 76% of music fans who expect more climate action from the music industry, a more sustainable way of supporting your work
How do I buy a Digital Pressing?
Buying a Digital Pressing is as easy as buying a t-shirt from your favourite band. Simply head to their store and look for the digital album bundle. Once received, tap your phone to the product and enjoy the art!
For more information on checkouts and purchases, visit our article How to buy a Digital Pressing.
I’ve bought my first Digital Pressing, now what?
Access unlockable experiences
Each Digital Pressing comes with exclusive experiences that are only available on the Serenade platform. Explore a more nuanced narrative around the release through bonus content delivered via our Rewards feature.
Curate your digital music collection
Think of your Serenade gallery as a less dusty, more visible version of your vinyl shelf or CD rack. Collect and display Pressings that reflect your musical identity and gain a reputation for curation amongst like-minded music fans.