What is a Digital Pressing?
Digital Pressings are the internet’s take on limited edition vinyl records. They’re musical releases produced in scarce numbers, with premium bonus content and recognition of the fans who back them.
Digital Pressings are made by artists who want to give their music a deeper visual identity and fan experience.
Why are Digital Pressings great for me as a fan?
Digital Pressings include the following pieces that individually and collectively represent an exciting evolution in how we experience music
Ownership of a Limited Edition Pressing
As fans, we’ve always loved to own music. It’s no surprise that US Vinyl sales surged 154% between 2021-22 as we all realised the limitations of the impersonal streaming experience to engage meaningfully with music and artists.
Exclusive Access to Unlockable Bonus Content
Experience a packaged multimedia narrative that builds a more engaging story around your favourite artists’ releases.
Recognition on the First Owners List
Be acknowledged for your support and attach your passionate selves to the legacy of your favourite music.
Ability to Play Album, EP or Single Audio
Access a unique way to experience music and artwork
Connection Between You and your Fans
The artist-fan link that forms through Digital Pressings has a shelf-life that extends far beyond even the best maintained record collection.
Why are they great for me as an artist?
Alongside offering a more expansive creative canvas for your releases, Digital Pressings have many practical perks;
No up-front costs
Artist accounts are free and it costs nothing to create your Digital Pressing so you can focus on what matters most - creating awesome experiences for your more supportive fans
No shipping or fulfilment admin
We front the cost of manufacturing, hosting, distributing, and transferring Digital Pressings. No dead stock, no break-even margins, no international shipping complications, and no costly re-calls. You just have to make cool shit for your biggest supporters - how it should be!
Great margins and recurring revenue
You receive 70% from each sale and don't take on an ounce of risk from your work with us.
Simple to create
All you need are the very same music and cover art assets you’ve already prepared for your album, EP or single, but with the option to include bonus materials that aren’t always possible in physical formats. Just think of Digital Pressings as numbered, limited edition deluxe vinyl.
Content rich, but carbon light
Music culture has a long history of supporting social movements and climate change is no different. Give the 76% of music fans who expect more climate action from the music industry, a more sustainable way of supporting your work
How do I buy a Digital Pressing?
Buying a Digital Pressing is as easy as buying a t-shirt from your favourite band. Simply create a profile, enter your card details and click buy now!
For more information on checkouts and purchases, visit our article How to buy a Digital Pressing.
I’ve bought my first Digital Pressing, now what?
Access unlockable experiences
Each Digital Pressing comes with exclusive experiences that are only available on the Serenade platform. Explore a more nuanced narrative around the release through bonus content delivered via our Rewards feature, or connect with like-minded fans through the Owners module.
Curate your digital music collection
Think of your Serenade gallery as a less dusty, more visible version of your vinyl shelf or CD rack. Collect and display Pressings that reflect your musical identity and gain a reputation for curation amongst like-minded music fans.
For more information on how to transfer your Digital Pressing off-platform, please read our article How to trade and transfer my Pressings.