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How to Write a Guest Blog or Cheatsheet
How to Write a Guest Blog or Cheatsheet

Create content to help drive traffic to your profile, boost your profile in search results.

Russell Kilgour avatar
Written by Russell Kilgour
Updated over a week ago

Are you interested in creating content for Sherpa? This gives you the chance to share an interesting piece of content with potential students, drive traffic to your profile and boost your ranking in search results!

We are looking for:

  1. Blog Posts - (1,000-2,000 words)

  2. Comments or Quotes - (200-500 words)

  3. Cheatsheet (Revision Resources) - (1-2 A4 Pages)

Blogs can be on anything within your subject area or more generally related to online tutoring or helpful to the student experience. Here are some successful examples:

  1. Archie recently wrote a piece on his advice on how to become a veterinarian which helped put his profile in front of hundreds of new students and resulted in several new students making bookings with him.

  2. Ruth wrote a blog on exam advice for GCSE English Language Paper 1 Question 2 that received 497 new visitors in one day during the exam period 2023.

Alternatively, we are always looking for shorter quotes and comments from tutors with specific experience as a student, tutor or teacher - or even as a professional in certain fields we may be writing content about.

Click the button below to see Sherpa's requested content list! This includes suggested blog titles, revision resources and comment requests with guidance on what we are looking for.

Why should I create content?

We are allowing tutors to help use their expertise to create articles and resources or provide comments to help us extend our reach with quality content while helping you bolster your profile and move to the top of the search rankings - all to help you connect with more students.

The benefits you receive:

  • Featured profile section on the blog page with direct links to contact you.

  • Featured profile section in the newsletter alongside blogs

  • Profile on top of all tutor search results (and Find a Tutor Front Page) for 7 days

Benefits for a shorter quote, comment or revision cheat sheet:

  • The tutor's profile is linked to the blog page where the comment or quote is mentioned.

  • Ranking boost to the front page for 5 days.

Each article will boost tutors within our algorithm. So if you are looking to increase the number of students that enquire with you, this is a great place to start. On average, blog writers receive at least 2 new student enquiries.

Struggling for an idea?

We're actively looking for blog content, quotes, comments and revision resources around the following topics listed in this spreadsheet - feel free to claim any of the topics listed there. We will update these regularly.

The content listed here will be prioritised for release. Please email russell@sherpa-online.com to claim each request. You will have 2 weeks to complete blog content, 1 week for a revision cheat sheet, or 48 hours to complete the quote for content once claimed.

If this sounds like something you're interested in, drop us an email with any questions. You can see the content guidelines below.

Blog Content Rules:

  • Articles submitted must be within your subject niche. For example: if you are a Maths tutor then the article must revolve around Maths, this is to prevent overlap and reduce confusion when attached to your profile. The article can be a branch of the subject into a broader topic not curriculum-based if desired.

  • Articles submitted must be over 1000 words in length and follow a good structure/story. Quotes and comments should be at least 100 words.

  • Spelling, punctuation and grammar to be correct.

  • Images are to be provided with submissions that enhance content. Images should not be owned by other parties as these cannot be posted. You can find royalty-free images
    from Pexels.com, Pixabay.com and Unsplash.com.

  • All references and external links should be organised at the bottom of the article in
    chronological order throughout the document.

  • Blog article formatting Guidelines:

    • Font Type - Arial

    • Font Size - 11 (for main body text)

    • Section Titles - Heading 1 preset

    • Questions, subheadings - Heading 2 preset

    • Subheadings, quotes or emphasised - Heading 3 preset

Submission Rules:

  • The article must be submitted via the article submission form that can be found here.

  • The link to the article must be an online Google Doc, which you can create here. In order to share with our team please use the following steps. View more information on sharing a Google Doc.

  • Please include your full name associated with your Sherpa account so that we can
    attach the article to your profile.


FAQs:

Can I submit more than one?

Yes you can. The more the better! We can’t guarantee when they will be posted but we will post all the articles we receive if they meet our standards.

Will you make any changes?

If required, to optimise the content, we will be making changes to the article and repurposing the format in order to meet our brand guidelines.

How will you promote the article?

We will be posting each article on our social channels. Select few articles will be posted in our newsletter. It will be picked up in search rankings on Google. For example: Googling “benefits of tuition” will display the Sherpa blog as the number 1 search result.

What can I do to help promote the article?

The best way to help promote your content is to share it yourself on social channels, with friends and even contact local papers who repost the content on their own sites. Whilst we will do all the above, a 2 pronged approach is always best.

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