Shipwell’s Track and Trace AI Worker is an autonomously operating AI worker that provides maximum visibility of shipments throughout Shipwell by taking on the research and carrier and driver monitoring and outreach that your team would normally need to do to ensure shipment tracking is occurring. This article covers an overview of the Track and Trace AI Worker.
What track and trace pain points were identified by Shipwell customers:
Track and trace is a constant burden on transportation teams that oftentimes gets dropped due to other pressing logistics functions. With that said, dropping track and trace actions can lead to more shipment delays and result in negatively impacting your supply chain. Track and trace is an activity that doesn’t stop in that you always need to be monitoring shipments and missing or delayed tracking. Further, actions needing to be taken take transportation coordinators out of the flow of other actions taken. Therefore, track and trace activities oftentimes get delayed or missed.
Shipwell’s Track and Trace AI Worker solution:
Develop Track and Trace AI Worker from a starting goal to behave in a similar frequency and method as your team would act. Shipwell’s Track and Trace AI Worker is highly configurable so that you can setup the AI worker just as you would exactly want your team to monitor and follow up with drivers and carriers. This means only communicating on an exception basis and never missing a shipment that is not tracking and/or delayed.
What capabilities does the Track and Trace AI Worker have today?
There are many different issues that arise that result in less than perfect tracking. Shipwell’s Track and Trace AI Worker aims to tackle the most common issues we have witnessed with our customers and in turn get better end-to-end tracking.
LTL API Tracking Issues
BOL # incorrect error within Shipwell triggering an email to carrier to get right BOL #
Wrong PRO # verified when going to carrier website and identifying the Shipwell PRO # is incorrect
Wrong BOL # verified by BOL document with a different BOL when tracking not occurring on shipment
Mobile App Tracking Issues
Mobile app is not downloaded
Mobile app does not have location tracking activated
Driver has not selected to pickup the shipment
Manually tracked shipments without updates received
Missed pickups, stops, and deliveries
Full Container Load (Ocean) tracking
ELD tracking gaps (coming soon)
How does the Track and Trace AI Worker communicate?
The AI worker has the ability to communicate with the following tools:
Company email (Microsoft and Google emails currently)
Shipwell email
Shipwell shipment message
Text (SMS/RCS)
Other communication options coming:
Voice
Contact Carriers Prior to Agent Activation
Before activating the Track and Trace AI Worker, we strongly recommend completing the following steps to ensure high response rates and carrier cooperation:
Audit Carrier Contacts: Review the carrier contact information configured within AI Studio to ensure the AI Worker is reaching out to the correct stakeholders.
Provide Advance Notice: Send an introductory email to your carrier contacts (see template below). Inform them that you are utilizing Shipwell’s Track and Trace AI Worker and that they should expect automated outreach if tracking updates are not received as expected.
Sample Email Template for Carriers
Subject: Action Required: New Automated Tracking Process for [Company Name]
Body:
Hello [Carrier Name] Team,
To improve shipment visibility and streamline our communication, [Company Name] is now utilizing Shipwell’s Track and Trace AI Worker.
What to Expect: If a tracking update is not received for an active load, you will receive an automated email from the AI Worker. These requests will arrive with the subject line: "Tracking Update Requested."
How to Respond: When you receive these emails, you can provide an update in two ways:
Reply directly to the email with the current location and status.
Click the "Enter Tracking Update" button within the email to submit details directly into our system.
Visual Reference: Below is an example of what these requests look like. Please ensure your team is aware that these are authorized requests from [Company Name].
Thank you for your cooperation in helping us maintain accurate tracking data.
Best regards,
[Your Name/Company Name]
Does the Track and Trace AI Worker modify data when incorrect data identified?
Yes, the AI worker has the ability to modify data when incorrect data that is causing tracking gaps. This is a configuration though and you can have the AI worker: 1) make updates when it finds them, 2) reach out and verify with one of your users prior to making the change, or 3) not make the change but still notify your users that a change should be made.
See below for an example of an email a user will receive when the tracking worker is seeking to change a BOL #:
What type of communications are sent to my brokers, carriers, or drivers?
The most common communication is a request for a tracking update by the Track and Trace AI Worker when it is observes a missed pickup or missed tracking update. A sample email is below on what the broker, carrier, or driver would receive.
Note that when the broker, carrier, or driver responds to this email then Shipwell will be updated with the information provided whether it is related to a pickup being made or a location tracking update just like any other tracking update that has been received via EDI, ELD, etc.
Does the Track and Trace AI worker 24/7/365?
Yes, the AI worker is able to work 24/7/365. However, it is configurable to identify which hours you want it doing outreach communications. This is one of the items setup within the AI Studio configurations.
Can I track what actions the AI worker performs?
Yes, there is a full audit log of any outreach or changes that the AI worker takes. This audit log is within AI Studio under ‘Activity Log'.
Select the eye icon under actions and detailed information about the action taken is populated.
Note the Activity Log does not display monitoring and observations it takes that do not result in performing actions that do not result in either an outreach communication happening or an observed discrepancy in data. Be assured that we do capture all this data if we need to research this detailed monitoring and observation information, but we do not populate in the Activity Log as for most customers it would overwhelm the Log with non-actionable information.
How can I get access to the Track and Trace AI worker?
Contact your Shipwell Customer Success Manager. If you are an existing Shipwell customer, Track and Trace AI worker is an add-on product. Further, the Track and Trace AI worker is in the process of being able to be delivered as a standalone option outside of the Shipwell TMS.
Is it possible for the Track and Trace AI worker to provide incorrect information?
The AI worker utilizes generative AI along with other machine learning in deciphering requests and information sent to it. However, we have several guardrails in place to ensure high quality behavior from our AI workers. While it is possible that the AI worker incorrectly understands a request, it should be quite rare.
How is my data shared?
Shipwell Track and Trace AI worker leverages best-in-class AI models from Anthropic, OpenAI, and Google currently. This is a configurable option that you can select which AI model underlying that you want leveraged. Shipwell has opted out of its data being used by the modeling companies for modeling purposes. Learn more about each of the model providers and their privacy policies here:
Anthropic Claude
Google Gemini
OpenAI ChatGPT
Is my data safe?
Shipwell cares deeply about protecting our customers’ data. We have strong information security policies and practices to keep our customer’s information safe. We use trusted third parties. Where appropriate we disclose third parties we use, like Anthropic’s Claude, to let you, as a customer, make an informed decision. In the future, Shipwell plans on offering additional Generative AI models that a company can switch between based upon preference. See Shipwell’s Privacy Policy here.





