Overview tab
This tab provides analytics for your store. Data on sales, sales split by UTM params, conversions funnel, discount failure insights etc are available under this tab. Below numbers are available on this tab:
Total order, Sales and AOV
Note:
Cancelled orders are considered in these numbers
Sales split by source, medium, content and campaign
Note:
Reports related to UTM parameters will not work on Shopify post going live with Shopflo
Sales split reports is an alternative to Shopify sales split based on UTM parameters
Conversions funnel - Checkout initiated to sessions converted funnel
Note:
Conversion funnel on Shopify does not work post going live with Shopflo
The conversion funnel report on shopflo gives you checkout_initiated → checkout converted numbers. Using this funnel you can optimise wherever customers are dropping off
If you want to populate complete conversion data from Sessions → Sessions converted, please use the document for a step by step process
Discount performance
Note:
This report gives you sessions which got converted with discounts and without discounts
Discount failure rates for different discounts
Note:
This reports helps you understand discounts which users are applying and failing. Based on this you can optimise your discount based on failure
Please note failure of the discount is because cart conditions didn’t match with the coupon condition
COD to prepaid conversion feature analytics
Note:
% of COD orders converted, discounts burned and total amount of converted orders
Payment success rates for different payment methods
Payment methods split for Shopflo orders
Prepaid share of your orders
