What data does Payment Conversion Rate give?
This tab breaks down conversion rate of individual payment modes
How is it calculated?
When a customer chooses a payment method and moves ahead with the payment process, a payment initiated event is triggered. Whenever the customer completes the purchase the event of payment completed is triggered.
Please note: If customers initially select COD as a payment mode but do not complete their order with the same then the payment conversion rate for COD will drop. The same will be applicable for other payment modes