Most merchants run their business reactively. You open the dashboard, look at the numbers, and find out something went wrong — hours after it happened. Revenue dropped and nobody noticed until the next morning. Your conversion rate dipped and you only caught it during the weekly review. Prepaid share slipped and you had no idea when it started.
Alerts change that. Instead of you going to the data, the data comes to you — the moment something crosses a threshold you care about.
The Problem with Reactive Analytics
Checking dashboards requires time, habit, and attention. But your business doesn't pause when you're not watching. Issues compound quietly:
Conversion rate drops below 50% — and you find out three days later when you finally open analytics
Sales orders spike or crash — but no one's monitoring for it in real time
Prepaid share trends down — a signal something's off with your payment mix, caught too late to act
Revenue dips on a Tuesday — there was a shipping zone misconfiguration, but it took 6 hours to catch
The cost isn't just revenue. It's the mental load of checking — and the anxiety of wondering what you might be missing.
What Alerts Give You
Shopflo Alerts make your analytics proactive. You set the conditions once — and Shopflo watches for you, on an hourly or daily cadence. When a metric crosses your threshold, you're notified via email immediately.
The mental model shift is simple: you stop monitoring, and start acting.
Two Types of Alerts
1. Premade Alerts
Shopflo has pre-built alerts for the metrics that matter most to every merchant. You can activate them in one click and configure the threshold to match your business:
Conversion Rate — get notified when your checkout conversion drops below a target percentage
Prepaid Share — stay on top of your COD vs prepaid ratio and catch shifts early
Sales Orders — monitor order volume and alert when it falls below what you expect
2. Custom Metric Alerts
You define the condition. Pick any metric available on the Shopflo analytics dashboard, set a threshold (e.g. revenue less than ₹50,000 in a day), and choose your alert frequency. If it crosses the threshold, you hear about it — before it compounds into a bigger problem.
Why This Matters for Your Business
Every hour your conversion rate sits below target without you knowing is a missed opportunity to act. Every day your prepaid share dips without a trigger is a day your unit economics quietly erode. Every morning spent auditing charts to find yesterday's problem is time not spent on growth.
Alerts compress the loop: something happens → you know immediately → you act. Instead of discovering issues in retrospect, you're resolving them in real time.
The businesses that scale well aren't the ones with the most dashboards — they're the ones who respond the fastest when something shifts.
How You Get Notified
When an alert fires, Shopflo sends a notification directly to your email — with context on what happened, the current value vs your threshold, and a link to investigate further. You can add multiple email recipients so your whole team stays in the loop.
You choose how often Shopflo checks the metric: Hourly for fast-moving situations, or Daily for trends you want to track over longer windows.
Coming Soon
We're actively expanding what Alerts can do. Here's what's on the roadmap:
System Alerts — automatically detect operational issues like payment gateway token expiry, order failure spikes, and inventory going to zero. No setup needed — Shopflo flags it before it costs you sales.
WhatsApp Notifications — get critical alerts straight to WhatsApp, so you're never dependent on checking email.
Get Started
Head directly to the Alerts dashboard to create your first alert — it takes under 2 minutes.
If you run into any issues or want a step-by-step walkthrough, see How to Set Up Alerts for Key Metrics.
Need more help? Reach out to us at support@shopflo.com