Firstly, it's important to define what you mean by "best performing" ads.

This can vary depending on your business goals and objectives. For some businesses, the best performing ads may be those that generate the most clicks or conversions. For others, it may be those that have the highest return on investment (ROI). It's important to have a clear understanding of your goals before analyzing your ad performance.

One of the most important factors is relevance. Your ad should be relevant to your target audience and their needs. This means understanding your audience and tailoring your ad content to resonate with them.

Another factor that can contribute to the success of an ad is social proof. This can be achieved through the use of testimonials or reviews from satisfied customers. Social proof helps to build trust and credibility with your audience, making them more likely to engage with your ad.

Additionally, ads that showcase your expertise and knowledge in your industry could also perform well. This can be achieved through promoting webinars, articles, or solutions to their problems. By positioning yourself as an expert in your field, you can build brand awareness and establish yourself as a go-to resource for your target audience.

While running ABM campaigns its important to keep in mind that the most important aspect is to reach the right individuals and to team up close with your sales team in order to take the next step in the process.