At Sid, we believe in the power of Account-Based Marketing (ABM) for B2B companies. This approach focuses on targeting specific accounts and tailoring your messaging to their needs and pain points. By doing so, you can stay top of mind with decision makers and increase your chances of conversion.

So, should you adjust your targeting or messaging based on the results you're seeing? The answer is, it depends. While data can provide valuable insights, it's important to remember that your target audience should be based on your ideal customer profile. This can be slightly adjusted based on data, but it should still remain focused on the decision makers at your targeted companies.

When it comes to messaging, it's important to keep in mind what the decision makers are after. Your ads and copy should reflect their pain points and offer solutions that are relevant to them. This may require some tweaking and testing, but it's crucial to ensure that your messaging resonates with your target audience.