The Challenge in B2B Sales
Selling to B2B companies, especially in a sales-led approach, comes with major challenges:
Only 3% of your target companies are actively ready to buy.
The other 97% are not yet interested and won’t engage in sales meetings.
Most stakeholders don’t even know your company exists.
This makes it hard for sales teams to secure meetings.
As a result, win rates stay low, and sales cycles drag on.
Key decision-makers (like CEOs, CFOs, or compliance teams) often delay or block deals even when there's interest.
How Sid Helps
Sid makes it easier to reach the right stakeholders, engage decision-makers, and accelerate the sales process. Instead of waiting for prospects to be ready, Sid helps you build awareness, create demand, and get in front of the right people—at the right time.