Authority Builder is a Sid service designed to help your customer-facing team members become trusted voices in your industry. We create and publish thought leadership posts on their personal LinkedIn profiles, completely hands-free for your team.
The result? Your team builds credibility and influence, strengthening both personal and company brands.
Why Use Authority Builder?
People trust people more than companies. By consistently posting valuable insights and perspectives through your team members, you:
Strengthen personal and company credibility
Engage directly with your Ideal Customer Profile (ICP)
Drive organic reach and discussions
Open doors to new opportunities, from sales to partnerships and hiring
What’s Included
Content Creation: We ghostwrite thought leadership posts tailored to each team member’s role and voice.
Strategic Guidance: We help identify key themes and angles that position your team as experts.
Approval Process: You (or the team member) review and approve each post before it’s published.
Ongoing Publishing: Posts are published consistently (typically 1x per week).
Example Topics
Industry trends and insights
Personal experiences and lessons learned
Case studies or client wins
Commentary on market changes
Why It Works
Your audience is more likely to engage with authentic, personal content. By putting your team at the forefront of the conversation, you build deeper trust and relationships within your network.
Get Started
To activate Authority Builder, visit the Sid Marketplace, choose Authority Builder, and schedule a kickoff call. We’ll handle everything from there!