Sid’s Google Display & YouTube Ads service helps you extend your brand visibility across the web with powerful, precision-based targeting.
While Sid’s core offering focuses on individual-based advertising through LinkedIn, Facebook, and Instagram, this service is the perfect complement to broaden your reach and engage additional key stakeholders across Google’s extensive network.
By running Display and YouTube campaigns, you can reinforce your messaging, reach your Ideal Customer Profile (ICP) in new environments, and stay top-of-mind through retargeting and/or keyword-based targeting.
Why Add Google Display & YouTube to Your Strategy?
Extended Reach: Tap into Google’s massive network to reach decision-makers beyond social platforms.
Full-Funnel Impact: Combine awareness-driven YouTube ads with targeted Google Display retargeting to maximize impact.
Strong Complement: This service enhances your existing Sid campaigns, giving your ICP multiple touchpoints across platforms.
Increased Visibility: Perfect for expanding your presence during launches, events, or key sales periods.
What’s Included
Google Display Campaigns: Visual ads served across websites, apps, and Google’s vast Display Network.
YouTube Campaigns: Skippable in-stream ads that capture attention and drive brand awareness through engaging video content.
Retargeting: Ads shown to users who have previously interacted with your site, keeping your brand visible to warm prospects.
Keyword-Based Targeting: Reach audiences who are actively searching for relevant topics and competitors.
How to Get Started
To set up your campaign, your Sid representative will guide you through the process. What we will need from you is:
Your audience targeting preferences
Geographic focus (countries, regions, cities)
Your website and landing page details
Creative materials (ad visuals, video files) or requests for Sid to develop them
Budget and performance goals
The keyword you want to include
Sid handles all the technical setup, optimization, and reporting, keeping the process simple for you.
Google Display Image Ads:
We use six key formats for best reach:
300x250 px
250x250 px
336x280 px
728x90 px
300x600 px
320x100 px
File Requirements:
Max file size: 150 KB per ad
Format: JPG, PNG, or GIF (static images only)
YouTube video ads
Video Requirements (Skippable In-Stream & Non-Skippable Ads):
Aspect Ratio: 16:9 (Landscape)
Resolution: Minimum 720p (1280x720 px), Full HD (1920x1080 px) recommended
Format: MP4 or MOV
Max file size: 1 GB
Length:
Skippable ads: 12 sec to 3 min
Non-skippable ads: Max 15 sec
Bumper ads: 6 sec
Thumbnail:
Size: 1280x720 px
Format: JPG, PNG
Max file size: 2 MB
Why Sid?
With Sid, you gain:
Expert Campaign Management: We handle everything from audience setup to ad optimization.
Seamless Integration: Google campaigns are built to complement your LinkedIn, Facebook, and Instagram efforts for full coverage.
Transparency and Reporting: You receive clear performance reports and ongoing insights to track results.
FAQs
Do I need to provide ad creatives?
Not necessarily. You can supply your own materials, or we can help develop new ads (both visual and video) to ensure everything is on-brand and effective.
Is this service only for retargeting?
No, we combine retargeting with keyword-based targeting to reach both warm prospects and new potential customers.
How does this integrate with my current Sid campaigns?
Your Google Display & YouTube Ads run alongside your existing LinkedIn, Facebook, and Instagram campaigns, providing additional exposure and reinforcing your messaging across multiple platforms.
Who manages the campaigns?
Your dedicated Sid representative manages the campaigns from start to finish, including setup, optimization, and reporting.
Ready to Expand Your Reach?
If you’re interested in adding Google Display & YouTube Ads to your Sid strategy, contact your Sid representative or book a call to get started.