Geofencing campaigns allow you to precisely target a specific area on Meta (Facebook and Instagram) to reach people within a defined geographic zone.
This is ideal when you want to focus your ad spend on a particular location, such as a corporate HQ, a trade show, or any physical venue.
What Is Geofencing?
Geofencing means creating a virtual boundary around a geographic area to ensure your ads are shown only to users within that location. On Meta, this allows your campaigns to be highly focused and relevant.
Example Use Cases:
Targeting decision-makers at a specific corporate HQ (for example, Klarna HQ, Stockholm)
Promoting your brand at industry events or conferences
Running regional campaigns focused on key cities or business districts
How Does It Work?
You submit a geofencing request in Sid's Marketplace
We configure your campaign to ensure ads appear only to users within the specified location
Your ads run with maximum precision, focusing your budget exactly where you need it
How to Submit a Geofencing Request
Access the Geofencing Request Form in your Sid dashboard.
Fill in the Campaign Details:
Campaign Name
Start Date
End Date (optional)
Budget Type
In the Target Area & Context section:
Specify the locations you want to target (for example, "Klarna HQ, Stockholm" or "Tesla HQ, Palo Alto")
Add any additional notes if needed
Click Submit Geofencing Request.
Why Use Geofencing?
Geofencing ensures your budget is spent where it matters most. It is a highly effective strategy when you want to:
Focus on specific accounts or industries
Maximize visibility at events, expos, or trade shows
Run localized campaigns with precise reach
It is particularly valuable for Account-Based Marketing (ABM) where you are targeting a well-defined list of companies or physical locations.
FAQs
How precise is the geofencing?
We can target down to specific buildings or small areas, depending on Meta’s location capabilities.
Can I target multiple locations in one campaign?
Yes, you can list several locations in a single request.
Where will my ads appear?
Your ads will be displayed across Meta platforms, including Facebook and Instagram.
How quickly can my campaign go live?
Most campaigns are live within a few business days after your request is submitted and approved.
Need Help?
If you have any questions about setting up your geofencing campaign, reach out to your Sid representative or contact support for assistance.