When a customer visits your website and leaves without purchasing anything, the next time they are on Instagram or Facebook, we’ll retarget them with an ad that features the item(s) they were looking at along with other product recommendations. These ads are fully customized for each visitor and are completely dynamic. The goal is to influence your customers to take action and get you the results you need.
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Retargeting is important because a lot of times people might want to buy something but they just forget. Our retargeting ads make sure that they remember. 

Our ads also make sure that you are always in the right place in the right time. Consider the percentage of people who spend time on their social media accounts and imagine having the ability to nudge your customers towards making a purchase. Social media retargeting does exactly that and our retargeting campaigns allow you to use multiple platforms to reach your audience, so when they’re browsing Facebook or Instagram, you’ll be in the right place in the right time and have the opportunity to convert them to a sale.
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Our retargeting campaigns account for the variability between customers and provide fully customized ads for each individual. Personalized ads increase click-through rates as well as conversion rates, two key elements to a successful campaign. 

For example, if Customer A has been looking at Product X but left without purchasing, they will be served a retargeting ad personalized just for them, featuring Product X, thereby driving a conversion through tailoring each ad to their each customer’s individual interests.
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Let’s say you’ve decided to start a retargeting campaign for your business. That’s a great first step, but what if there was a way to make your retargeting ads even more enticing and maximize your ad performance? Here’s where our Social Creative feature comes in. If you take a look at the two Instagram ads above, you’ll notice that the one on the left features a website product image whereas the one on the right features a Instagram lifestyle image. 

Instead of using a static image, such as the one on the left, our Social Creative feature lets you use pictures straight from your Instagram account, making it both easy for you and more engaging for your customers.
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Our Social Creative feature also allows you to insert scarcity indicators in your retargeting ads. Through our Snappic integrations, we are able to sync with your inventory and know when you are low in inventory on any particular products. 

Whenever you get low in inventory, our systems will automatically update your ads and your customer will see a low inventory banner such as the one seen in the provided image above. 

Low inventory indicators create a sense of urgency and FOMO to drive customers who are on the fence about a purchase towards finalizing the sale.
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Snappic retargeting campaigns make it easy for you and drive better sales performance. Our team works with you by understanding your needs and recommending the best campaign strategies for your business. By featuring our dynamic, personalized ads, you can efficiently connect with your audience and have your ads served in a way that is appealing and innovative.