January often gets labelled a “slow month,” but for local retailers, it can actually be a huge opportunity. Customers are getting back into routines, redeeming gift cards, reorganising their homes, and trying new places. With the right content, your store can stay visible and drive steady footfall all month long.
1. Content Themes for January✨
These themes are proven to perform well and help you stay relevant during early-year behaviour shifts.
New Year Refresh & Organisation
Customers are motivated to tidy, reset, and get organised.
Here are a few post ideas to get you thinking:
“January Reset” product bundles
Storage, cleaning or organisation essentials
Before/after transformations of displays or shelves
“Our team’s top 5 January must-haves”
Wellness & Self-Improvement
Tap into the “fresh start” mindset without being cliché.
Post ideas for your store:
Products that support healthier habits
Staff tips on what they use daily
“Build your routine” posts using product combinations
Healthier menu items
Dry January options
Gift Card Reminders & Redemption
Many customers received gift cards or e-cards at Christmas - remind them to redeem them!
Post ideas for your store:
Where and how to use gift cards
“What you can get for €20” post
“Spend it on yourself” - a treat yourself message
Clearance & Seasonal Transition
Help customers discover value and get excited for new arrivals.
Post ideas for your store:
Highlights from your January sale
“Last chance” limited quantities
Sneak peeks of spring arrivals
2. Refresh Your Store’s Page for a Clean 2026 Start 📅
A quick refresh helps your store look active and trustworthy.
Update your opening hours
Switch back from holiday hours
Make sure they match across Facebook, Instagram, Google Business, and your website
Refresh profile photos & covers
Remove Christmas graphics
Use clean, simple visuals
Add fresh photography from your store if possible
Update bios with timely messaging
Include:
What your store offers
A call-to-action (sales, new stock, gift card redemptions)
Any store-specific features (parking, accessibility, click-and-collect)
Review any pinned posts
Remove outdated Christmas posts that are pinned to the top of your profile
Pin something relevant for January
Review highlights
Archive expired promotions
Add highlights such as “January Picks” or “Gift Cards”
3. In-Store Content Ideas 📸
Here are simple formats your store can do quickly with just your phone.
Staff-led content
Meet the team
Staff favourites
Quick videos showing how your products fit into routines
Birthday celebrations
UGC-friendly prompts
Encourage customers to share comments or photos:
“Tell us your January setup”
“Your best purchase this month - tag us!”
“How you used your gift card?”
In-store stories
Easy, authentic stories such as:
New arrivals
Clearance rack walk-throughs
Quick product demos
A store-front update
Taking down Christmas decorations
Routine-building carousels
Post helpful sequences like:
Morning routine essentials
Home office organisation
January shopping checklist
Limited-time drops
Use urgency to boost footfall:
“Only 3 left!”
“Exclusive to this store”
“Available this week only”
4. Capture Local Search Demand This January 🔍
Customers are actively searching for nearby stores this month — make sure yours appears.
Update your Google Business Profile
Add:
Correct hours
New in-store photos
Relevant categories
Store updates
Post weekly on Google Business
Topics to cover:
Sales
Gift card reminders
New stock
Popular January buys
Ask for reviews
A simple question at the till works:
“Loved your visit? A quick Google review helps us out!”
Add local keywords to bios and posts
Examples:
“January sale in [Town]”
“Home organisation in [City]”
Upload short videos
Both Meta and Google boost video visibility. 10–20 seconds filmed in-store is enough. Check out some great examples from local businesses such as Kenny's Daybreak, Helping Hands and Potaba Edinburgh.
5. How SocioConnect Helps Your Store Succeed in January 🛠️
SocioConnect makes it easier to stay organised, consistent, and visible - even when January feels busy. Get your content scheduled in minutes, not hours.
Create & Schedule Posts Across 5 Networks
Stay consistent by:
Scheduling posts for the whole month
Sharing to 5 platforms from one place - Facebook, Instagram, Google, TikTok, X, LinkedIn
Keeping visibility steady during quieter weeks
Staying aligned with brand messaging
Planning ahead for seasonal holidays like Valentine's Day
Centralised January Content Kits
Get instant access to:
Suggested content
Graphics templates
Pre-approved content
Easy-to-use media editor for fast image and video creations
Integration with Canva to bring all of your pre-designed content directly into SocioConnect
You can customise and publish in just a couple of clicks.
Manage All Customer Messages in One Place
Handle January enquiries easily:
Reply to comments
Respond to inbox messages
Monitor Google and social reviews
Keep response times high
No need to switch between apps or accounts.
Track Your Store’s January Performance
See what’s working:
Best-performing posts
Engagement trends
Posting gaps
Platform comparisons
This helps you double down on the content your customers respond to most.
Easy Team Access
You can add up to 3 users to your store’s SocioConnect app - perfect for sharing responsibility between managers and floor staff.