What Should You Post in February?
Rather than posting randomly, anchor your content around what customers are already thinking about.
Start Valentine’s messaging early in the month, increase visibility from Feb 10–14, and then shift quickly into spring-focused content to keep momentum going.
Keep Your Store Page Fresh
A small refresh in February helps your store look active and trustworthy. Update your Google Business profile with current photos and promotions, swap out January sale graphics for seasonal visuals, and pin a post that reflects what’s happening right now - such as a Valentine’s guide or spring preview.
Adding local phrases like “Valentine’s gifts in [Town]” or “Spring arrivals in [Location]” to captions and bios can also improve discoverability.
Easy In-Store Content That Works
You don’t need professional equipment - your phone is enough. Short 10–20 second videos of gift displays, new deliveries, or busy weekend moments perform well. Staff-led content such as “What I’d buy for Valentine’s Day” adds personality and trust.
Urgency also drives footfall in February. Simple messaging like “Only 4 left in-store” or “Available this weekend in [Town]” encourages action - especially in the days leading up to Valentine’s Day.
Turning Visibility into Results
February often brings an increase in DMs and enquiries. Make sure someone on your team is responding quickly to comments and messages. Encourage satisfied customers to leave a Google review after a positive purchase - this boosts local visibility at a crucial time.
How SocioConnect Supports Your February Plan
February moves quickly - planning ahead is key. SocioConnect helps you stay consistent without adding extra workload. Try our Bulk
Create & Schedule Across 5 Networks
Schedule your full Valentine’s week in one sitting
Share across Facebook, Instagram, Google, TikTok, X, and LinkedIn
Maintain consistent messaging
Plan around key February dates
If you plan content in advance, why not try our Bulk Composer? It’s designed to let you upload and schedule many posts at once using a spreadsheet, so you can plan your seasonal content in one go instead of creating each post manually.