Website Tracking
Using the tracking snippets available within your SocioConnect account, you can incorporate website data to make your reports even more useful.
How To Implement
First you will need to find your tracking snippets - these are unique to each SocioConnect account, so if you work with more than one brand be mindful which is which.
On the Social Performance reporting screen, you will find two buttons to generate tracking snippets for your account.
The Traffic snippet is designed to count viewers who land on your website.
The Conversion snippet is ideal for tracking select actions on your site, online bookings or appointments for instance.
Example Snippet
<!-- Start of SocioLocal tracking --> <script> (function (i,s,o,g,r,a,m) {i['SocioLocalTrackingObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o) [0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) }(window,document,'script','https://s3-eu-west-1.amazonaws.com/sl-tracking-production/script.js','sl')) sl('XXX', 'XXX'); </script> <!-- End of SocioLocal tracking -->
Once you've located and copied your snippet, you will need to paste it before closing the </body> tag on your site.
Now your snippets are in place, you can begin to track your site activity.
For more information on web tracking and reporting in general, click here.