Social Performance
Social Performance is where you will track the success of your channels and posts, whether that's local level posting or content from HQ.
To find this section, click on the tab with the pie chart icon along the left side of your screen.
Data Filters
Filters along the top of the Social Performance screen allow you to select a specific date range to view, as well as narrowing down which locations or groups are displayed.
Downloading Reports
You also have the ability to download data from Social Performance - this is done via the orange "Download Report" button in the top right corner of your screen.
Behind the Download Report button you'll find four options.
Performance Overview is a nicely formatted PDF of your figures from the date range selected in Social Performance, ideal for turning into a Power Point / Slide presentation or distributing to your team.
Posts Performance is a CSV (Excel/Spreadsheet) export of all posts within the given period, along with columns for Reach, Engagement, and every other available figure.
Location Report provides a breakdown of how each of your locations have done cumulatively within the selected period - great for checking on the overall health of a particular group.
Story Performance, this export focuses on your Stories (both Instagram and Facebook), as opposed to normal Posts, within the selected period - ideal for seeing the contrast in success you're having between the two posting formats.
💡 Within the Posts Performance CSV you will even find links to directly view your posts on their social networks
Social Performance Reports In Detail
Below a list of all individual reports within the Social Performance section, and quick explanations to get you started.
Website Traffic (Visitors)
Website Traffic displays the number of visitors to your website over the selected period, and reflects and increase of decrease from the equivalent preceding period.
🌐 To display Online Conversions information you need to use our Tracking Snippet
Website Conversions
Website Conversions indicated the number of visitors who completed a designated action on your website (for example making a booking) within the selected period, and compares (+ / -) to the preceding period.
🌐 To display Online Conversions information you need to use our Tracking Snippet
Calls From Source
Calls From Source is the number of people who have called your phone number from Facebook and Google in the given period.
Found Directions
Found Directions is the number of people who have gotten directions from your connected GoogleMyBusiness and Facebook pages.
Social Engagements
Social Engagements tracks reactions, comments, shares, etc from users to your posts in the selected period, and compared to the previous period.
Total Page Likes (Fans)
Total Page Likes displays the number of Fans who have liked your page within the selected period, along with a positive or negative number reflecting growth or loss.
Total Posts
Total Posts is a simple record of the total number of posts on your selected channels during the designated time frame.
Post Reach
Post Reach shows the number of people your posts reached over the selected time period and shows an increase/decrease vs the previous period.
Engagement Rate (Actions/Fans)
Engagement Rate displays the result of a useful formula to help you track the amount of engagement your content is generating.
(Post likes + post comments + post shares) / Fan Count * 100 / (# of posts in timeframe) to give your average engagement rate over the period and comparison vs the previous period.
Paid VS Organic
Paid VS Organic gives the number of people your posts reached organically vs those reached with paid ads.
Channels Performance
The Channels Performance graph shows the number of actions by date, and can be manipulated to just include the specific action types you're interested in; useful for correlating results against one another, like Post Likes vs Website Traffic.
Online Conversions
Online Conversions is the number of people who've completed an action on your website and shows the comparison vs the previous period, e.g online bookings.
🌐 To display Online Conversions information you need to use our Tracking Snippet
Website Traffic
Website Traffic is the number of website visitors over the selected time frame and shows any increase or decrease compared to the previous period.
🌐 To display Online Conversions information you need to use our Tracking Snippet
Top Contributors
Top Contributors are the posts which can be most directly correlated to an uplift in business.
Social Media
Social Media provides a handy visual overview of how your channels are performing on each network.
To see in more detail the actual posts referred to by these metrics, click the eye 
button at the end of each row.
