It reflects recent sales movement, not views and not total units sold.
What "+X" refers to
When you see something like:
+207 (+1.3%) | 7 days
It means:
The product generated additional sales in the last 7 days
Compared to the previous 7-day period
The percentage shows how much higher sales are relative to before
This tells you whether a product is selling more than it usually does right now.
Why this metric exists
This metric helps you:
Spot products with rising demand
Compare recent momentum across products
Focus on what's moving now, not just what sold well in the past
A product with lower total sales but strong recent growth can be more interesting than a product with high totals that are flat.
What this metric does not mean
"+X in the last 7 days" does not mean:
The product will keep selling at this rate
The product is guaranteed to perform for you
The number represents views or engagement
It only describes what happened recently.
In short
In the Viral Product Finder, "+X in the last 7 days" shows how much sales increased over the most recent 7 days compared to the previous period, helping you identify products with growing demand right now.