The video numbers
These tell you about attention:
Views show which videos are getting the most attention. Use them to find viral formats and study the hooks, angles and editing styles working right now.
Date posted keeps you on recent trends instead of outdated content.
The product numbers
These tell you about money:
The product's units sold ranks products by sales volume. The video shown is one example linked to that product, not its top video; tap the product to see more of its videos.
The product's sales growth ranks products by how fast sales are increasing. 3 sales growing to 30 shows as +900%: it measures speed, not volume, so it spots trends before they peak.
The GMV MAX only switch narrows the feed to GMV MAX content.
Categories, the minimum review score and the product's units in stock keep results inside your niche, screen out low-rated products and skip sold-out ones.
Most of these sit in Search options, behind the filter button (three lines) in the top right. How to use filters and sorting in Viral videos shows where each control is.
A workflow that uses both
The video numbers and the product numbers work best in sequence:
Start with product data, units sold or growth, to find what's trending or already selling.
Apply category, review and stock filters to narrow to quality.
Open the product and study several of its videos and angles.
Finish with views to see which content styles pull attention.
What to remember
Views are attention; product data is sales and demand. With the product numbers, the video on screen is an example rather than the top performer, and product numbers reflect results across creators, ads and regions, not one video's doing.
Next steps
The neighbouring reads: