TikTok Shop FAQs
Essential answers to the questions creators ask most about TikTok Shop.
By Basel1 author6 articles
- What is the difference between GMV and Direct GMV?Direct GMV counts sales straight from your videos, LIVEs and product cards including refunded orders, while GMV counts all orders placed within 14 days of someone clicking a product in…
- What is a TAP link?A TAP link is a higher-commission product link that brands make available to approved partner agencies on TikTok Shop, and Soco gives you access to them through the app.
- Can I use TAP links from multiple agencies?You can use TAP links from as many agencies as you like; TikTok allows one active link per product at a time, and the newest link earns on videos and…
- Can I request samples through Soco?A sample request goes through TikTok, straight to the seller, not to Soco. Soco doesn't manage communication or agreements between creators and sellers.
- Why views don't equal sales on TikTok ShopViews measure attention while sales measure demand, and a video's views can stay high while sales stall for reasons from wrong audience to paid promotion.
- How to switch your TikTok account between Personal (Creator) and BusinessSoco works with Personal (Creator) TikTok accounts only, and you switch account types in the TikTok app under Settings and privacy, then Account.