TikTok Shop FAQs
Essential answers to the questions creators ask most about TikTok Shop.
By Basel1 author6 articles
What is the difference between GMV and Direct GMV?Direct GMV tracks sales directly from your content. GMV counts all related sales within 14 days, across all channels.
What is a TAP link?A simple & clear explanation of TAP links are, and why creators should use them.
Can I use TAP links from multiple agencies?Understand how TAP links work if you collaborate with more than one agency.
Can i request samples through Soco?Soco doesn’t handle product sample requests directly.
Why views don’t equal sales on TikTok ShopOn TikTok Shop, a video can go viral without making money, and a lower-view video can quietly sell a lot.
How to switch your TikTok account between Personal (Creator) and BusinessSoco works with Personal (Creator) TikTok accounts only. If your account is set to Business, here's how to switch.