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What is the difference between GMV and Direct GMV?

Direct GMV counts sales straight from your videos, LIVEs and product cards including refunded orders, while GMV counts all orders placed within 14 days of someone clicking a product in your content.

Written by Basel from Soco

Direct GMV is the sales generated directly from your videos, LIVEs or product cards, and it includes refunded orders. GMV, gross merchandise value, is broader: it counts all orders placed within 14 days of someone clicking a product in your content, including purchases made through other channels like the Shop Tab.


Why GMV and commissions can look out of step

Because Direct GMV includes refunds, and because GMV can update before commissions are confirmed, you can see a GMV figure without a matching commission payout yet. Neither figure changes what you earn from your links: Soco never takes any of your commissions.


Next steps

Where these numbers show up:

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