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Understanding Projects in Sonikit: What They Are and When to Create a New One

Learn what a Sonikit project is, what's included in each one, and when you should create a new project versus adding more content to an existing one.

A project is your workspace in Sonikit. Every landing page, embed, and action flow you create lives inside a project, and each project keeps its own audience, analytics, and messaging channel separate from any other project on your account.

What's scoped to a project?

Each project can have:

  • Its own landing pages, embeds, and action flows

  • Its own fan audience and segments

  • Its own analytics and dashboard

  • One phone number for SMS messaging

  • One connected Instagram account

  • One connection to each available integration (for example, one Shopify store or one Big Cartel store)

You can run multiple releases and campaigns within a single project, up to your plan's limits for landing pages, embeds, and Action Flows.

When should I create a new project?

Create a new project when you need to fully separate your fan data, phone number, Instagram account, or integrations from another project. Common reasons include:

  • Managing multiple artists. A label or management company might create one project per artist, so each artist's fans, analytics, and messaging stay siloed, and each can message fans from their own dedicated phone number rather than a shared catch-all.

  • Connecting multiple stores or accounts. If you want to connect more than one Shopify or Big Cartel store, or manage more than one Instagram account, each needs its own project.

If you're a single independent artist running multiple releases or campaigns, you generally don't need more than one project — create a new landing page or embed for each campaign within your existing project instead.

Projects and your plan

Your plan includes a set number of projects. On our pricing page and in billing, projects are called artists, for example "Your plan includes 5 artists (projects)." A project can represent an artist, label, imprint, podcast, or brand.

  • Basic: 1 project

  • Pro: up to 5 projects

  • Enterprise: up to 25 projects (expandable)

Landing page and Action Flow limits on Pro and Enterprise apply to each project. If you're on Pro and need more than 5 projects, upgrade to Enterprise. On Enterprise and need more than 25? Reach out through Help & Support Chat in your dashboard.

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