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Email & SMS Triggers

Learn about the different email and SMS touch-points with customers as well as the triggers for these communications.

Maysa Wozeer avatar
Written by Maysa Wozeer
Updated over a month ago

Overview

Email

Product

Recipient

Template Location

Editable?

Contact Form

SparrowShop

Admin

Webshop

Yes, via request.

New Customer

SparrowShop

Customer

Webshop

Yes, via request.

Forgot Password

SparrowShop

Customer

Webshop

Yes, via request.

New Order

SparrowShop

Customer & Admin

Webshop

Yes, via request.

Order Updated

SparrowShop

Customer

Webshop

Yes, via request.

Order Ready for Pickup

SparrowShop

Customer

Webshop

Yes, via request.

New Refund

SparrowShop

Customer

Webshop

Yes, via request.

Refund Updated

SparrowShop

Customer

Webshop

Yes, via request.

Payment Failed

SparrowShop

Admin

Webshop

No

Sitemap Failed

SparrowShop

Admin

Webshop

No

Australia Post Tracking

SparrowShop
SparrowScripts

Customer

Australia Post

No

DoorDash Tracking

SparrowShop
SparrowScripts

Customer

DoorDash

No

EDM Marketing

SparrowShop
External Comms

Customer

e.g. Klaviyo

Yes, via Klaviyo

SMS Marketing

SparrowShop
External Comms

Customer

e.g. Klaviyo

Yes, via Klaviyo

Pharmacist Contact Form

SparrowScripts

Admin

Rival

No

New Scripts Order

SparrowScripts

Customer

Rival

No


Contact Form

Description

When a customer submits a contact form on the website, a copy is sent to the admin email associated with the webshop.
โ€‹

Flow


Details

Product

Recipient

Template Location

Editable?

SparrowShop

Admin

Webshop

Yes, via request.


New Customer

Description

A customer is sent a welcome/confirmation email when they create a new account on the website.

Flow

Example


Details

Product

Recipient

Template Location

Editable?

SparrowShop

Customer

Webshop

Yes, via request.


Forgot Password

Description

A customer is sent an email containing steps to reset their password.

Flow

Example


Details

Product

Recipient

Template Location

Editable?

SparrowShop

Customer

Webshop

Yes, via request.


New Order

Description

A customer is sent a confirmation email once they place an order on the website. A copy is also sent to the admin email associated with the account.

Flow

Example


Details

Product

Recipient

Template Location

Editable?

SparrowShop

Customer & Admin

Webshop

Yes, via request.


Order Updated

Description

Email sent to the customer when an existing order is updated.


Details

Product

Recipient

Template Location

Editable?

SparrowShop

Customer

Webshop

Yes, via request.


Order Ready for Pickup

Description

A customer is sent an email confirming that their order is ready for pickup at their nominated store.

Flow

Example


Details

Product

Recipient

Template Location

Editable?

SparrowShop

Customer

Webshop

Yes, via request.


New Refund

Description

A customer is sent an email with details of their refund.

Flow

Example


Details

Product

Recipient

Template Location

Editable?

SparrowShop

Customer

Webshop

Yes, via request.


Refund Updated

Description

A customer is sent an email with updated details of their refund.

Flow


Details

Product

Recipient

Template Location

Editable?

SparrowShop

Customer

Webshop

Yes, via request.


Payment Failed

Description

Email sent to the admin account when a payment transaction fails.

Flow

Example


Details

Product

Recipient

Template Location

Editable?

SparrowShop

Admin

Webshop

No


Sitemap Failed

Description

Email sent to the admin account when the generation of a sitemap fails.


Details

Product

Recipient

Template Location

Editable?

SparrowShop

Admin

Webshop

No


Australia Post Tracking

Description

The customer is sent a tracking email from Australia Post containing the delivery details for their order.

Flow

Example


Details

Product

Recipient

Template Location

Editable?

SparrowShop
SparrowScripts

Customer

Australia Post

No


DoorDash Tracking

Description

The customer is sent a tracking link via SMS from DoorDash containing the delivery details for their order.

Flow

Example


Details

Product

Recipient

Template Location

Editable?

SparrowShop
SparrowScripts

Customer

DoorDash

No


EDM Marketing

Description

Newsletters and follow-up emails that are sent to a particular customer base on a scheduled or ad-hoc basis.


Details

Product

Recipient

Template Location

Editable?

SparrowShop
External Comms

Customer

Klaviyo

Yes, via Klaviyo


SMS Marketing

Description

SMS notifications that are sent to a particular customer base on a scheduled or ad-hoc basis.


Details

Product

Recipient

Template Location

Editable?

SparrowShop
External Comms

Customer

Klaviyo

Yes, via Klaviyo


Pharmacist Contact Form

Description

An email is sent to the store's pharmacy email when a prescription product entered by a customer cannot be identified.

Flow

Example


Details

Product

Recipient

Template Location

Editable?

SparrowScripts

Admin

Rival

No


New Scripts Order

Description

A confirmation SMS is sent to the customer when they successfully place a new order.

Flow

Example


Details

Product

Recipient

Template Location

Editable?

SparrowScripts

Customer

Rival

No


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