Why does the Rex Reach report only show Facebook and Google, but not Instagram?

A sometimes surprising piece of tech trivia is that Facebook actually owns Instagram, and has done since 2012.

Following the acquisition, Facebook integrated Instagram ads within Facebook campaigns. This means Facebook campaigns will display your Rex Reach ads in the following locations:

Facebook:

Instagram:

Facebook Messenger App:

From a reporting standpoint, the results you see in your Rex Reach report for Facebook are the combined results across all three of the above platforms that Facebook has sent back to us.