Use the qualifying questions to your advantage.
The leads and blended goals will provide you with greater insight into who that lead is and where they are in their home buying journey.
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We recommend that you use this information in ways that will lead to a better experience for that potential buyer/seller. For example, you could create custom contact processes for enquiries based on when they are looking to move. This will give you more time to spend with buyers/sellers of certain criteria set by you.

*Example - Call and email those looking to move in the next 1 - 6 months and only email those 6+ months with information about their enquiry.
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Make meaningful first contact with all leads
First impressions are everything and this is no different when managing online enquiries. It is important to not only contact all of your leads but make meaningful first contact to start building a relationship with that person

It is important to make meaningful first contact when you receive a Spoke lead. This means replying promptly and concisely to the questions asked within their enquiry whilst also providing them with any relevant resources or contact information. The quicker you can contact them, the hotter the lead will be for you. In fact, you're actually 21 times more likely to qualify your lead if you respond within 30 minutes to their enquiry.
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Keep the conversation going by nurturing your leads
Not all your leads will be ready to buy or sell as each lead enters your CRM at different stages of the home buying journey. This means that you will need to create content to help them move along in the process to a stage when they are ready to buy or sell.
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Lead nurturing is a great way to keep the conversation going with that potential buyer and/or seller. Remember not everyone can buy that house they enquired about but you can help them find another property that suits their needs.