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Start your ticket sales quickly
Start your ticket sales quickly

Everything you need to know to quickly sell tickets online

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You are just starting out with Stager and there is only one thing you want to do. Start your ticket sales! We understand that. These instructions explain how you can directly get started with your ticket sales.

NOTE: you need to click the ‘Save’ button for all changes you apply in Stager. In other words, the ‘Save’ button is your best friend.

Sign up with Adyen

Before you can sell tickets through Stager, the organization must first be registered with Adyen. You open a sub-merchant account directly via the Stager backstage. Go to Settings - Account - KYC and choose 'Create a merchant account'. Go through Adyen's steps so that can receive the money form sold tickets.

Read more about this registration process here.

Ticket types

First, you enter general ticket info and then you can start creating tickets per event. You set up Stager via Settings. For a quick start with ticket sales, it is sufficient to complete the steps below.

Go to Settings - Ticketing - Ticket Types and create different types of tickets. For each ticket, you specify whether it is a 'Regular', 'Guest', 'Locked', 'Subscribers Only' or 'Group ticket’. For more information about the various ticket categories, click here.

Under VAT%, you enter the legally applicable tax percentage for the type of activities the ticket is offered for.

NOTE: The Door & Web Fees or service charges you enter here are inclusive of tax.

You can charge service costs for sales via the web or at the door, these are determined by you and are in addition to the price of the tickets you set in the event. It is also possible to charge a percentage fee or a combination thereof.

Service charges and booking fees are separate from the price agreement you have with Stager.

Ticket settings

In Settings - Ticketing you enter settings for the mail service, create your e-ticket and upload the logo of your organization. Be sure to check whether you have entered the correct information everywhere!

Settings - Marketing - Email settings: when you send an e-mail from Contacts, the recipient sees this name and e-mail address. This also serves as a reply address. 

Tickets from name & address found in the ticketshop: visitors who buy a web ticket receive an e-mail from this address containing the download link. This also applies as a reply address. The sender of the e-mail has the name you enter here.


Ticket logo: this logo will be shown on the top left of the door ticket and e-ticket.The height can be up to 12.7 mm. Preferably use a transparent PNG-file with a higher print resolution for a good result.

Default ticket image: personalize your e-ticket with advance notices, sponsor messages or directions. 

  • Upload a .jpg or .png. Not a PDF

  • The open space on the ticket is 11.85 x 18.75 cm (height : width)

  • Set a print resolution (e.g. 300 dpi) for a sharp result

  • Try to keep your ticket < 400 kB for quick downloads

  • Do not use strange characters in the title of the image. This can lead to an error

Want to have a different image on your ticket for each event? Then change this via the Ticket tab in an event. Want to know more? Check E-ticket formatting.


Settings - Planning - Locations is where you can create locations where your events take place and indicate what facilities and areas these locations have to offer. Created info can be found under Events - Main, when you create an event. The name of the Location and the address details are shown on the e-ticket to indicate the location of the event.

 Create event

You can create a new event in Events. Click the plus icon at the top right or with the day on which the event takes place. You then fill out Main fully and set the event to 'Confirmed.' If an event has a different status than ‘Confirmed’, no tickets can be sold. After you save the screen, the other tabs, including Tickets, appear.

Starting ticket sales

You first start with entering a total number of tickets available for your event so that these are actually created and can be sold. Then you’ll find the different tickets per category. Then you add the tickets you want to sell. Determine the prices of your tickets. Want to know more about the different ticket types? Click here.

After entering your prices, you select how you want to sell the tickets; via the door system ‘Door’ and/or the ticketshop ‘Online’. By clicking Edit details, you can enter more specific info per ticket type.

NOTE: When specifying your prices, use a dot (.) and not a comma (,).

Ticket Image: upload an e-ticket image that is specific to an event here! If you do not upload anything here, the image you have uploaded under Settings - Ticketing - Design will be used.

Ticket Info: you can also add text on the door ticket and E-ticket. Always check the Sample Ticket to make sure all text is properly visible.

Tickets can now be sold!

Want  to know even more about starting your ticket sales? No problem, just go to the ticket tab.

  • Single event link: A link to only this event. All tickets of this event are directly visible.

  • Ticket shop link: All events in this ticketshop are shown in a list. Click the event to see ticket types sold for that event.

  • Affiliate sales info: You share this link with external organizers/bookers/artist. Everyone with this link can see realtime how much tickets you’ve sold for this event.

  • Embed code: Copy.paste this code to embed the ticketlink on your website in an iFrame.

Defaults & Registration

A number of settings can be set as standard.

These include:

  • what information (address, age, gender etc.) you want from your customers when they register

  • how long before the start of an event the online ticket sales end

  • how long before the event starts the tickets can be scanned

  • etc.

For more info, look at Defaults.

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