When using the Discovery module in Stellar, you can filter Instagram profiles by category — helping you quickly narrow down your search to relevant influencer types.
🗂️ What are the categories based on?
The Category filter includes 28 categories, created from a broader list of 130+ specific topics we track across the platform.
This filter is currently only available for Instagram.
🔑 How does it work behind the scenes?
The Keyword Search in the Catalog looks at the influencer’s:
Captions
Bios
It detects mentions of your chosen keyword, and even uses a semantic keyword matrix to enhance relevance.
This means we also analyze:
Words commonly used alongside your keyword
Their frequency of joint use
This lets us rank influencers by true topic relevance, helping you find creators whose content and voice genuinely resonate with their audience on that subject.