Tracking links and coupon codes are a great way to monitor influencer performance and connect clicks or sales back to the right person. Here's how to create them in just a few clicks!
🔗 How to create a unique tracking link per influencer
It’s super simple! 🙌🏼
In your Project, go to the tab called "Tracked Links & Coupon Codes" and select "Tracked Link". Then enter the link to track, and assign it to the influencer of your choice.
Once done:
A personalized short link will be generated for each influencer.
You can copy and share these links so influencers include them in their content (bio, stories, swipe-ups, etc.).
👉 These links will start counting clicks as soon as they’re created — not from your campaign start date. So don’t worry if you see some activity before launch!
💸 How to assign a coupon code per influencer
Want to track conversions or promo redemptions too? You can also assign a coupon code to each influencer in the same tab:
Go to "Tracked Links & Coupon Codes"
Select "Coupon code"
Select one coupon code (or create one in your e-commerce platform)
Link it to the influencer of your choice.
Done! ✅
If you're using Shopify and have connected your store to Stellar, sales made with those codes will automatically appear in your reports.
You'll see:
Number of sales per code
Revenue per influencer
ROI based on sales (not just EMV!)
💡 Pro tip: For the most complete tracking, assign both a tracked link and a coupon code to each influencer. This lets you capture clicks and purchases — even if someone forgets to use the link but still applies the promo code.
📊 Where do I see performance data?
Once you create a Report linked to your Project:
Click into the Overview tab
Scroll down to find the section called "Top Links"
You'll see all the tracked links, clicks, and coupon code performance data here!
⚠️ Reminder: If click numbers seem off, double-check that your influencers used the correct URL or code in their content.
Need help reviewing tracking data or setting this up the first time? Just reach out to us via chat — we’re happy to assist!