The Projects module is your campaign command center — it helps you plan, launch, and manage collaborations with influencers and ambassadors. Whether you're organizing a seeding campaign, a product placement, a brand event, a contest, or even tracking sales, this module brings everything together in one place.
How to create a project?
Creating a project is quick and simple. You can either:
Start from an existing Group: click "Create a project" in the Actions menu.
Or from the Projects tab: click "+ Create a project" on the top-right corner.
Once started, you’ll:
Name your project
Select one or more influencers (from a group)
Define start and end dates
You’ll then have access to several tabs to help structure and optimize your campaign.
What does this module offer?
📝 Overview
In this tab, you can describe and detail your project, including guidelines that will be shared with influencers. In this section, you can set up the core details of your campaign, including:
Project start and end dates
The hashtags and mentions you want to monitor during the campaign
A Project summary for your collaborators and the brief guidelines.
This space helps centralize important context about your campaign for teammates, clients, and influencers.
🤝 Influencers
List the influencers participating in your project. You can easily:
Review and approve them
Share with teammates or clients for feedback
Track who’s confirmed or pending
👥 Audience Overlap
Visualize how much audience overlap exists between selected influencers.
⚠️ This data may be limited if:
An influencer has a verified account (follower list is hidden)
Some influencers hide their audience stats
In those cases, leave them as "Pending" or create a separate project excluding them.
🔗 Tracked Links & Coupon Codes
This tab is where you manage all things related to influencer tracking and sales attribution.
You can:
Create unique tracking links for each influencer to monitor clicks and traffic
Assign coupon codes to track conversions via promo redemptions
View real-time performance metrics per influencer
If you're running an e-commerce campaign and have connected your Shopify store, you’ll unlock even more:
🛒 Shopify Integration Highlights:
Track sales and conversions linked to each influencer
See revenue generated per campaign
Calculate a precise ROI based on actual sales
Compare EMV ROI and Sales ROI in the same view
Save time with automated tracking — no need for manual exports or spreadsheets
📦 Deliverables
List expected deliverables per influencer (e.g., 1 post, 2 stories) and link them to specific dates.
This helps:
Forecast spend
Forecast ROI
Estimate campaign performance
Track deliverables per influencer and content type.
📨 Management
This tab centralizes your relationship management. You can:
Manage contact details
Manage gifting, product shipments, or payments
📅 Calendar
Get a visual overview of the content calendar across all influencers involved in your project.
This view allows you to:
Monitor publication dates
Coordinate campaign phases with your team
Anticipate busy periods and deadlines