In the Projects module, the Audience Overlap section helps you understand how much your selected influencers’ audiences intersect. This feature is available for Instagram, YouTube, and TikTok.
📊 How does it work?
Audience Overlap shows the percentage of shared and unique followers across your selected influencers:
Unique followers are accounts that follow only one influencer in your selection.
Overlapping followers are accounts that follow two or more influencers.
This allows you to assess whether your influencers are reaching mostly the same people or expanding your total audience.
🎯 How should you interpret this metric?
There is no ideal or recommended percentage for Audience Overlap — it entirely depends on your campaign objectives:
Low overlap
→ Reach a broader audience
→ Fewer repeated exposures per user
→ Often suited for awareness campaignsHigh overlap
→ Reach a smaller audience more frequently
→ Increased message repetition
→ Often suited for engagement or conversion campaigns
Ultimately, Audience Overlap helps you decide whether you want to maximize reach or reinforce visibility. The right balance depends on your strategy.