Stora sends various emails to your customers on your behalf to communicate things like move-in instructions and price changes. Our Customer Emails feature makes it possible for you to customise these emails to include your own instructions, brand messaging and more.

You’ll find Customer Emails under Settings. Here email templates are grouped under categories like Bookings and Move-in to make it easy to find what you’re looking for. Simply select a category and then select the email you wish to edit.

You’ll next see a preview of how the email looks currently. Please note that there is a version of the email for each of your sites, and changing one does not change them all. You can select a site from the top right in order to customise a template for a specific site. From the Email preview page, you can also restore the default template if you have made changes you wish to remove.

When you select customise template, you’ll be taken to our editor, where you can edit the current template content. You can also customise the subject line of the email at the top.

When you’ve added custom content, you can do 3 things from the top right:

In the email editor toolbar, you’ll find a dropdown which includes different headings and paragraph styling options. To use these, highlight your text and select the relevant option from the dropdown.

You can add your own custom link or select from available dynamic link options which link to a specific part of your Stora website. To add a link you can do any of the following:

Option 1:

Select the link option in the toolbar and submit the popup form.

Option 2:

Highlight the text you wish to link and press Cmd+K on Mac, or Control+K on PC then submit the form.

Option 3:

Copy your URL first, then highlight the text you wish to link and press Cmd+V on Mac, or Control+V on PC to link the text quickly (Note only custom links can be added this way).

Move your cursor to where you’d like a button to appear, then select the Button option in the toolbar and submit the form to insert your button in place. You can add your own custom link or select from the available dynamic link options.

You can add images to emails by pasting the URL of a publicly available image directly into the editor. Note that some email clients may not display your image, and it won't load if the image isn't publicly accessible (meaning it requires a login to view).

Merge tags help personalise your emails by automatically adding specific information from your Stora account. Think of them as placeholders that get filled in with real details when the email is sent.

For example, if you add {{customer.name}} to a customer email, it will show up as the customer's actual name when they receive it. You can use merge tags to add details about the customer, their booking, or your storage site to make your emails more personal.

To add a merge tag, position your cursor where you’d like to add it and press the tag icon in the editor toolbar. You’ll see a list of the merge tags available in your current template, select the one you’d like to add it in.

Want to see how it looks with data? Try sending yourself a test email from the top right, or when you publish it from the email preview.

You can use conditional statements in your emails to display variations of content appropriate for different scenarios.

To show text in a specific scenario, use {% if condition %} followed by {% endif %}. To display different text based on different scenarios, use {% if condition %} show this {% else %} show alternative {% endif %}.

For example:

Conditionals are an advanced feature based on Liquid, which you can learn more about here. Should you need help creating your own, please reach out to support.

Markdown is a simple way to format text that makes writing emails even faster. Instead of using the toolbar, you can use special characters like * for bold and _ for italics. If you're new to Markdown, this cheatsheet will show you how it works.

Code mode lets you directly edit the HTML template code. Here you can apply advanced styling as desired.

If you're not very technical, you can paste the html from code mode into AI assistants and ask it to help modify them before copying the code back into Stora.