It's easy to set up bespoke coupon codes that customers can use during the booking process to receive discounts (eg, Half price for April).

To create one, simply select the 'Discount' tab, which is located under 'Sites' on the left-hand panel.

Select 'Create a Discount'.

In the first field, 'What kind of discount?', select 'customer coupon code.' Further information on how to add a 'Storefront Promotion' can be found here.

In the second field, titled 'Create this discount', you will be asked for further details, including Name, Customer-facing code, Type, Duration type and Expiration.

This is the name you want to give to the discount and will appear on the customer's receipts and invoices (eg. April Half Price)

This is the code that customers will use to redeem at checkout. This code is case insensitive and must be unique and all one word (eg. HALFPRICEAPRIL).

Here, you can stipulate whether the discount is a percentage discount (eg. 20%) or a fixed amount (eg. £20).

Here you can select whether the discount applies to one invoice, all invoices, or all invoices that fall in a set multiple of months. Multiple months' Discounts may not work as expected for different Billing Periods. Learn why.

This refers to how long you wish the discount to be valid for your customers.

If, for example, you wish to offer half-price off for a 4-week period, you can stipulate the exact date 4 weeks in the future when the code will no longer be valid for your customers.

Alternatively, there is an option for the discount to continue indefinitely by selecting 'Never Expire'.

When you are finished, select 'Create Discount'.

This will add the discount to your 'Discounts' page and the code can then be used by customers during the booking process.

You can create as many Customer coupon codes as you wish. They can be particularly useful if you want to create a unique coupon code specific to an individual customer.

Further help on how to use these Coupons to apply specific discounts to subscriptions can be found here.