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Customer coupon codes

Setting up coupon codes for customers to use when booking on your Storefront.

Updated over a week ago

This guide will show you how to create bespoke coupon codes that customers can enter at checkout to receive a discount.


Create a customer coupon code

  1. In Stora, select Coupons from the sidebar.

  2. Click Create coupon.

  3. Choose Customer coupon code.

šŸ’” Further info on how to add a Storefront promotion can be found here.

Fields

Name: Appears on receipts and invoices. Example: April half price.

Customer-facing code: The code customers enter at checkout. Case‑insensitive, unique, one word. Example: HALFPRICEAPRIL.

Type: Percentage or fixed amount. Example: 20% or £20.

Applies to: Choose where the discount applies.

  • Entire subscription: Applies to the whole subscription.

  • Only specific items: Select the line items to discount.

    • Unit types

    • Insurance

    • Products

Duration: Choose how long the discount applies to the subscription.

  • One time: Applies to one invoice.

  • Forever: Applies to all invoices for the subscription.

  • Limited time: Applies across a billing period (weekly, 4‑weekly, monthly, quarterly, semi‑annual, annual).

āš ļø Multiple months' Discounts may not work as expected for different Billing Periods. Learn why.

Expiration: Set a date when the code will no longer be valid, or select 'Never expire'.

āš ļø If a coupon expires before the subscription start date, the subscription will fail to create. Ensure the coupon’s expiry aligns with the subscription start date.

When you are finished, select 'Create Coupon'.

After you create the coupon, it appears on your Coupons page. Customers can redeem the code during the booking process.

You can create as many Customer coupon codes as you wish. They can be particularly useful if you want to create a unique coupon code for a specific individual customer.

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