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How to track bookings using web analytics
How to track bookings using web analytics

Use tools like Google Analytics to track your Stora bookings

Updated this week

When a customer books via Stora, they are shown a booking confirmation page.
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This page URL is always formatted as follows:

https://your-domain.com/booking_complete/-a-unique-number.

For example, a self-storage company called We Store would look like this:

https://westore.com/booking_complete/d53d9840-672e-4263-8938-b5aaa6c39485

In order for you to track your bookings, you must tell your analytics platform to look for any URL that begins with /booking_complete.
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Contact your analytics provider for help with this if needed.

You can then set up your conversion funnel or other tracking criteria as you require.

Make sure you exclude Stripe as a referrer

πŸ“ You should also add checkout.stripe.com to your Analytics Referral Exclusion list. Here's a guide on how to do that in Google Analytics.


Use Tag Manager events to track

πŸ“ You can also use the Stora supported Tag Manager events to track bookings. Learn more here.

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