Pop-up forms can be used to capture the contact details of a visitor to your Storefront at precisely the right moment. You can use them to offer assistance, capture feedback, or prompt visitors to take specific actions, such as getting a discount code. Here, we’ll explore how to set these up in your Backoffice. They're available on our Automate plan.

To set up your form, navigate to Online Store > Pop-up Form.

To display the pop-up form on the Storefront, you must first enable it by toggling the switch “Show on Storefront.” Then, you must save your changes.

You have two styles to choose from:

Your pop-up form can be set to appear on different pages, the options are:

The pop-up form can be triggered by different user behaviours. Depending on how you set it up, you may want to use a different trigger to display the pop-up.

 Your options are:

Exit-intent means tracking mouse movements and scrolling behaviours of website visitors and detecting when a visitor is about to leave your website. An exit-intent popup is displayed when a visitor decides to leave the page.

This will trigger the form based on the amount of time the visitor has been on the page. If set to 30 seconds, for example, the pop-up form will be displayed after 30 seconds.

This will trigger the form based on a visitor's scroll behaviour. If set to 50%, for example, the pop-up form will be displayed once the visitor has scrolled halfway down the page.

These pop-up forms can be used for a variety of purposes, such as displaying important information, capturing user feedback, or prompting users to take a specific action.

Grab the visitor's attention with a fitting title. This should be short and snappy.

Provide information to help convince them to submit the form.

It’s best to use verbs and keep it concise here. For example, if offering a discount say “Get discount”.

The image here should be related to the message of the pop-up. You can use the image provided, pick one from the Stora image library, or get free photos from pexels.com.

Decide what data to collect when a visitor submits the form. You must collect their email address, but you can also choose to ask for their phone number.

It will be collected by default.

It will only be collected if switched on. Note you can make the number collection mandatory by clicking the ‘must be completed’ tick box.

Check out 5 great examples of how to use your Pop-up Form in our blog article.

Once it's on, you must wait for an enquiry. Stora will email you immediately to notify you of a new lead with any contact details submitted. You'll also find it on your contacts page. It's up to you to take it from there and make contact with the lead.