đĄThe Advanced reports are an exclusive feature of our Advanced plan.
Every Stora account has access to individual reports for Gross Sales, Net Sales, Occupancy and Rate Per Sqft/m.
Gross Sales: The sum of all finalised invoices, including tax, with discounts considered. It represents total sales revenue before adjustments.
Net Sales: Excludes tax but includes discounts, offering a clearer view of revenue after tax deductions.
In addition, Advanced Plan customers have access to our advanced reports, including:
Recognised revenue by type: The sum of all finalised invoices, after discount and excluding tax, adjusted to show daily recognised revenue. Only withheld deposits are included as revenue.
Recognised revenue over time: The sum of all finalised invoices, after discount and excluding tax, adjusted to show daily recognised revenue. Only withheld deposits are included as revenue.
Allocated sq ft/m over time: The total change in allocated area from the beginning to the end of the selected period. Reserved units are not included in the data until they move to occupied on their move-in day. If unit access is granted early, it is included from that date.
Unit type occupancy over time: Review the occupancy levels of your unit types over time. It can help you identify demand patterns, optimise pricing, target marketing efforts and make informed facility planning decisions. Use the unit type drop down to select which unit types you'd like to compare.
Average unit type occupancy over time: The occupancy areas of your most in use unit types.
Customer source over time: Use this report to understand your most effective customer acquisition sources. It enables you to identify key trends and opportunities to optimise marketing efforts and drive business growth.
Marketing source over time: Use this report to understand your most effective marketing channels. It enables you to identify key trends and opportunities to optimise marketing efforts and drive business growth.
Customer source: The marketing source of previous or current customers.
Marketing source: The marketing source of previous or current customers.
How reporting works
Our reports provide live filterable data for your site(s). The controls may differ between reports, but usually, you'll have control over the length of time you wish to display and the time period you wish to group it by (Day, Week or Month). To access these reports, navigate to the Analytics section within the Stora application and select the desired report type from the available options.
Each report is designed to help you learn how your business is operating and gain the insights you need to make key decisions which impact your progress.
How can I request a report?
We're always looking to add more reports. If there's something missing you'd love to see, you can either get in touch via chat support or email us at product@stora.co
Why can't I see any data?
If you can't see any data, this is usually for one of two reasons:
Your account is in test mode with no data. Reporting data won't be shown until you are in live mode, have connected Stripe to your account and started to add subscriptions.
Your current filters are returning no results. Try selecting a different site or time period at the top left in order to see data.