About recognised revenue reports
Our recognised revenue report spreads the revenue from your services evenly across the days you provided those services, regardless of when the customer pays. It includes only finalised invoices (definition here), after discount and excluding tax, adjusted to show daily recognised revenue.
For example, a customer pays you upfront on the 1st to rent a storage unit for one month. Recognised revenue divides this fee evenly across each day of the month, showing what you "earned" each day.
What happens with credit notes, pro-rations and unpaid invoices?
Credit notes applied to invoices will subtract from the revenue. The credit will be split up over a daily basis and divided equally over the period of the original invoice.
Voided, or uncollectible invoices will be subtracted from the revenue and divided equally over the period of the original invoice.
Pro-rations will increase or decrease the revenue.
What about deposits?
Only withheld deposits are included as revenue.
About sales reports
Sales reports show all finalised invoices, regardless of if they have been paid or not.
That means that the only invoices not included in sales reports, are those that have been deleted while in a draft state. Any invoices marked as void or uncollectible will still be included in the sales numbers. Credit added to an invoice will also not change your sales.
Net report: The sum of all finalised invoices, after discount and excluding tax.
Gross report: The sum of all finalised invoices, after discount and including tax.
These sales figures can be used as a measure of a company's activity level and market performance. They are not a complete picture of a company's financial health on their own.
Why do you include void and uncollectible invoices in sales reports?
We do this because they are still technically sales regardless of what happens with regard to payment.
Do invoices created directly from Stripe get included in reports?
No. Only what is initiated in Stora is included in reporting figures.
Why do my Stripe revenue numbers differ from my Stora sales figures?
If you are noticing a difference between a Stripe revenue report and the figures in your Stora sales analytics, there are a number of likely reasons for the difference:
The two reports include different data. The Stora net sales figures include all finalised invoices and take into account any discounts applied to the invoice. these are not comparable to revenue figures in Stripe. If you have made refunds to customers or if the payment has not been successful, the Stora net sales figures will still include them. However, depending on which report you are looking at on Stripe, it may well deduct refunds and non payments from revenue figures shown in reports.
Reports are for different time periods.
Reports are looking at different definitions of revenue or sales, perhaps looking at revenue recognition.
We do not recommend attempting to reconcile between the two unless you are aware of the above and can ensure that the reports being used are the correct sample.
One of the benefits of using Stora and Stripe combined, is that you have access to Stripe's deep accounting reporting tools. We highly recommend using Stripe for all accounting reporting due to their reporting tools and because all invoices, credit notes, payments, refunds and even bank payout information is held in Stripe.
What is a finalised invoice?
An invoice initially starts in a "draft" state. It becomes finalised once it's ready to be paid, at that point you can no longer make changes to it. Once finalised, the invoice is set and awaits payment, transitioning to statuses like "paid," "void," or "uncollectible" based on whether it gets paid, cancelled, or deemed uncollectible.
If you delete an invoice while it's in its draft state, then it won't become finalised and therefore won't count towards sales or revenue figures.
What's included:
Invoice State | Included in data? |
Paid | Yes |
Not yet paid | Yes |
Void | Yes |
Uncollectible | Yes |
Cancelled | Yes |
Draft | No |
For more details, check out this overview from Stripe.