CBSA: Core Based Statistical Area (metro/micro statistical area)
CEL: Common Evening Location (home location determination)
DEZ: Display Exposure Zone (maximum viewshed)
GRP: Gross Rating Points (delivery vs. total population)
H3: Geospatial indexing system used for multipliers
Index: Performance ratio vs. benchmark (100 = average)
Market: Geographic media market area (formerly DMA)
OOH: Out-of-Home advertising
OTS: Opportunity to See (now called Viewable impressions)
LTS: Likelihood to See (now called Qualified impressions)
POI: Point of Interest
Reach: Unique individuals exposed at least once
SOV: Share of Voice (digital ad rotation percentage)
TRP: Target Rating Points (delivery vs. target population)
UFI: Uniques, Frequency, Impressions (core metric trio)