Overview
š” Attribution Manager is your hub for creating, managing and downloading attribution reports.
With Attribution Manager, you can manage attribution studies within our platform - from study creation to downloading reports - all in one place. Attribution Manager is designed to be self-serve, which gives you more control and insight into your studies. There are three overarching capabilities:
Create a new attribution study
Manage Attribution Studies
Check the status of your study
Check out real-time website conversion date throughout your study
View Study Results at the end of your report
Export Study Results directly from the platform
Using Attribution Manager
š” Below are steps on how to use Attribution Manager:
Step 1: Start by selecting "Attribution" in the left navigation bar from the homepage
Step 2: Choose to either navigate to "Overview" (to check on the status of a study) or "Create New Study" to request a new study
Step 3: To "Create New Study," begin filling out the required information for the study and "Submit Attribution Study." Your Client Solutions Manager should reach out shortly to touch base on the study.
Step 4: To check on the status of an existing study, navigate to the "Overview Tab" and check out the "Status" bar (i.e. pending, complete, etc.).
Step 5: If you have requested real-time conversion data through your Client Solutions Manager, select the "eye" icon in the study and the conversion data should appear.
Step 6: When a study is "complete" (meaning campaign and post-campaign window are both finished), select the "report" icon and open the report.
Step 7: To export the report, select the "PDF Export" icon in the top right of the report.
Step 8: Review and share your insights
Tips
š” Below are some tips and tricks for using Attribution Manager:
A campaign must be submitted before you a request a study for that campaign. Ex: If I have a new study with McDonalds for their new Breakfast Menu, I would need to create a "McDonalds Breakfast" campaign in the Campaign Manager, before I went to submit a request for that study. You will see a drop-down menu of "assigned campaign" in the form, where you would then select your campaign "McDonalds Breakfast."
Once a study is "Approved," you can no longer edit your study. Reach out to your Client Solution Manager if you have questions/issues.
Don't forgot to select "Lift or Conversion" as Analysis type -- "Lift" will be auto selected.
FAQs
š”Common questions and things to know when using Attribution Manager:
What data dimensions are included in these studies?
Our standard dimensions are listed below. All additional cuts are $750.
Additional Cut options:
Overall Lift analysis
Lift by Month
Relative Visit Rate by Week
Relative Visit Rate by Day of Week
Relative Visit Rate by Hour
What if I want a custom dimension added to my study?
When submitting the request, add in the custom cut to the "Notes" section, and your CSM will make sure it is included on the Service Order. The PDF exported reports (at this time) do not include custom dimensions. Your CSM will work with you to send you one master PDF report with the custom dimension included.
What is "PPE" in the "Overview" tab?
These stand for the number of pixels on the campaign. Standard reports have up to three pixels.
What if I don't see the "Page Type" of the webpage in the form submission?
Select what you think is the closest to it, then add more explanation in the "notes" section of the study.
Will I be able to get the website pixels directly from the platform?
Currently at this time, your CSM will still send you pixels directly via email once the study and pixel information has been submitted. This aspect will be automated in the future.
How long will it take for my report to finish and be ready to export?
Once the Post-Campaign Window is complete, the analysis will be kicked off and the study should be ready to view and export within 24 hours.
How do I request real-time conversion data?
Reach out to your CSM. They will be able to kickoff the report and it should be