When you're evaluating the performance of your online store or marketing campaign, Gross Sales is often the first number you’ll see. It’s bold, it’s big, and it can feel like a win. But what does it really mean—and how much should you rely on it?
If you’re using Strique, we make sure you don’t just see the number—we help you understand it in the right context. Let’s dive in.
What Are Gross Sales?
In Strique, Gross Sales refers to the total value of products sold before any deductions—no discounts, no refunds, no adjustments.
Formula:
Gross Sales = Product Selling Price × Quantity Ordered
It’s the top-line revenue generated from customer orders, showing the full transactional value of purchases made through your store.
What’s Not Included in Gross Sales?
Gross Sales in Strique does not include:
Discounts or promotional codes
Returns or refunds
Shipping charges
Taxes (e.g., Sales Tax or VAT)
Transaction or platform fees
This number is a clean, raw view of what was ordered, not what you earned.
Example:
Let’s say this week, your store sold:
10 backpacks at $60 each = $600
5 duffel bags at $80 each = $400
Gross Sales = $600 + $400 = $1,000
Even if you applied a discount or issued a few refunds later, your Gross Sales for this period would still remain $1,000—because it reflects the initial order value.
Where You’ll See Gross Sales in Strique
Strique automatically pulls Gross Sales data from your connected platforms like:
Shopify
Amazon Seller Central
Google Analytics 4 (GA4)
And you’ll find it featured in reports such as:
Product Performance Report
Manager’s Overview
Revenue Trend Analysis
It’s especially useful when you want to:
Monitor top-line growth
Compare performance across product categories
Track product demand before applying discounts or evaluating profitability
Gross Sales vs. Net Sales vs. Total Sales
Understanding Gross Sales is important—but only part of the story. Here’s how it compares:
Gross Sales = The full order value (before deductions)
Net Sales = Gross Sales – Discounts – Returns
Total Sales = Net Sales + Shipping + Taxes + Fees
In Strique, you’ll see all three lined up so you can analyze with clarity, not guesswork.
Why Gross Sales Alone Isn’t Enough
Don’t let high Gross Sales fool you—without knowing what’s been returned or discounted, it can give you a false sense of success.
For example, if you’re running a major sale with 30% off across your store, your Gross Sales might look impressive—but your Net Sales (and your margins) could tell a very different story.
That’s why Strique gives you a layered view of revenue, letting you see the real impact of discounts, returns, and operational costs—so your decisions are based on what’s real, not just what looks good.
Make Gross Sales a Starting Point, Not the Whole Story
Gross Sales is where your revenue story begins. It helps you measure demand, velocity, and product traction. But it’s just that—a beginning.
In Strique, we give you:
Gross Sales for visibility
Net Sales for financial clarity
Total Sales for complete context
And AI summaries to explain what it all means
Because great decisions don’t come from numbers alone—they come from understanding the story behind them.
Want to get deeper insights into how your Gross Sales compares with Net and Total Sales? Jump into your Strique dashboard—or reach out. We’re here to help you turn numbers into strategy.