At Sunday, we understand that every detail matters when it comes to enhancing your customers' experience while optimizing your restaurant operations. That’s why we’ve created a simple, fast QR code payment solution that integrates directly with your Point of Sale (POS) system. But beyond the convenience of this payment method, one key element needs to be understood: the adoption rate of QR code payments and how it can significantly boost your reviews, tips, and ultimately, your revenue.
How is the adoption rate calculated?
Your QR code payment adoption rate is calculated based on the number of payments made via QR code compared to the total payments in your restaurant. Thanks to Sunday’s integration with your POS system, we can automatically track these transactions and provide you with an accurate overview of how your customers are choosing to pay their bills.
In simple terms, we track two key figures:
The number of payments made via Sunday QR code: This refers to the number of transactions where customers use their phones to scan the QR code and pay directly from their device.
Your restaurant's total revenue: This represents the total amount of money paid, whether via QR code or any other method (credit card, cash, etc.).
The adoption rate is simply the percentage of payments made via QR code compared to your total revenue. The higher this percentage, the more your restaurant benefits from adopting this innovative payment method.
Why is the adoption of QR code payments so important?
A high adoption rate isn’t just about convenience for your customers. It has a direct, measurable impact on several aspects of your restaurant:
More 5-Star Reviews on Google
Customers who use Sunday’s QR code to settle their bill enjoy a smooth and quick experience. After paying, they are prompted to leave a review. Thanks to the simplified and positive payment experience, customers are more likely to share their satisfaction on Google, helping to increase your visibility and strengthen your online reputation. More QR code payments mean more review requests, and thus, more opportunities to earn 5-star reviews.Higher Tips
The QR code payment process creates a faster, more self-sufficient experience for your customers, who can choose to leave a tip directly through their phone—often in a more generous way. Due to the ease of use, customers are generally more willing to leave a higher tip, which can result in a significant increase in revenue for your team.Faster Table Turnover
QR code payments allow your customers to pay their bill whenever they wish, without having to wait for the server to bring the check. This means you can free up tables more quickly for new customers, reducing wait times and increasing the number of covers served during each shift. In other words, you maximize the efficiency of each service, directly boosting your revenue.Increased Revenue
Finally, a higher adoption rate of QR code payments creates a virtuous cycle. As more customers opt for this payment method, they are more satisfied with the experience and more likely to return, leave positive reviews, and recommend your restaurant. This has a direct effect on your foot traffic, revenue, and overall profitability.
How can you improve your adoption rate?
Promote QR Code Payments
Encourage your customers to use the QR code as soon as they sit down by informing them of the ease and benefits of this payment method. Display clear messages on tables, menus, or screens so they immediately know they can pay via their phone.Facilitate Adoption
Make sure your staff is trained and ready to assist customers with using the QR code if needed. A simple helping hand can make the experience even smoother and more enjoyable.Optimize the User Experience
Ensure that the QR code payment process is fast, simple, and intuitive. The easier it is for your customers to pay their bill, the more likely they are to adopt this method.
In Summary
A high adoption rate of QR code payments isn’t just a sign of modernity and convenience in your restaurant. It’s a powerful lever to increase your online reviews, boost your tips, and drive more revenue. The more your customers adopt this method, the more benefits you’ll reap in the long run.