When you choose Give Gift Card on a Support Page, you send the family a gift: money for their Support Page, with a card design and your message. There's no store to pick and nothing for the family to claim or redeem. The money pays out with the rest of their donations, so they can spend it wherever it's needed.
Sending a gift
On the family's Support Page, click Give Gift Card, or Send a gift card further down the page.
Pick an amount: $25, $50, $100, $150, $250, $500, or a custom amount from $5 to $20,000.
Optional: tap Customize to say what the gift is for: Meals, Transportation, Errands, Pet Care, Inside the House, Outside the House, Child Care, or Anything. The category sets the card's design. It's a hint about what you had in mind, not a limit on how the family uses the money.
Write a message in Leave words of support. The family reads it when they open the gift.
Check the From name, then continue to payment. You can pay with a card, a bank account, or Apple Pay or Google Pay where your device supports them.
One person can send one gift to the same page per day, and up to three gifts a day in total. If you reach the limit, the form asks you to try again tomorrow.
What the family receives
Once the payment goes through, the page's beneficiary gets an email titled "[Your name] sent you a gift for [page name]." The Open your gift button shows your message and the card, and the family can send you a thank-you from there. A payment from a bank account takes a few days to clear, and the email goes out once it does. If the page doesn't have a beneficiary yet, the email goes out as soon as one is named.
Where the money goes
The gift is added to the family's Support Page balance. It pays out with their other donations once the payment settles, through the payout they already use. If the beneficiary hasn't set up payouts yet, the gift page shows them how.
Store gift cards
SupportNow doesn't sell store gift cards such as DoorDash or Instacart. A gift is money, so the family can use it anywhere. For gift cards bought before October 2026, see Can I convert gift cards to cash?