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Message Generation in the New Surfe Side Panel

Message Generation helps you create personalised LinkedIn intro messages directly from the Surfe extension using AI-powered prospect research.

For now, Message Generation is available only on recommended prospect profiles already synced to your CRM.

What does Message Generation do?

From a recommended profile in the Surfe side panel, you can generate personalised outreach messages in one click.

Surfe automatically combines:

  • prospect data

  • company information

  • buying signals

  • recent company news

and uses AI to generate a contextual LinkedIn intro message based on relevant activity and signals.

The goal is to remove the manual workflow of researching prospects and copying data into ChatGPT or Claude.


How to use it

  1. Open the Surfe side panel

  2. Open a recommended prospect profile in LinkedIn

  3. Sync the contact to your CRM

  4. Click Generate intro Message

  5. Surfe assembles the available context and generates a personalised outreach message

  6. Review, edit, copy, or ask for another version

    Each generated message includes:

  • a contextual outreach angle

  • a signal-based opener

  • a Why this message section explaining the reasoning behind the generated message


LLM Prompt

After generating a message, you can also access the LLM Prompt.

This is a structured summary of all available prospect and company context that you can copy directly into your own AI tool such as:

  • ChatGPT

  • Claude

The LLM Prompt does not generate a message itself — it simply prepares the research and context for you.


What kind of signals are used?

Message Generation may use:

  • recent promotions

  • hiring activity

  • funding announcements

  • partnerships

  • office expansions

  • product launches

  • company growth signals

Messages are designed to feel contextual and personalised rather than generic AI outreach.


Availability and limits

Currently available

  • Recommended profiles only

  • Profiles already synced to your CRM

  • Essential and Pro plans

Not currently available

  • Arbitrary LinkedIn profiles

  • Manual searches outside Recommendations

  • Free plan usage

Free plan users can see the feature but cannot generate messages.


Usage limits

Message Generation and LLM Prompt usage share the same quota:

  • 50 generations per user per week

Generating another version counts toward the limit. Failed system generations do not.


Privacy and AI handling

To protect user privacy:

  • only the prospect’s first name is sent to the AI model

  • personal identifiers such as full name, email, and LinkedIn URL are replaced before generation and restored afterward


Coming next

Message Generation is currently focused on recommended profiles while we continue improving prompt quality and testing outputs internally before expanding availability further.

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