1. Prioritize Inventory Coverage When You’re Trialing
If you’re running your first Swapt campaign, focus on covering inventory depth rather than spreading QR codes across too many products.
What this means in practice:
Order enough QR codes to cover at least 2–3 months of inventory per product you plan to sticker.
For example, if a product sells 5,000 units per month, aim to order 10,000–15,000 QR codes for that single ASIN.
If you instead order 10,000 stickers and spread them across 50 products that each sell 10,000 units per month, you will still see scans, conversions, and reviews—but the data will be much harder to interpret. Low coverage makes it difficult to:
Accurately measure scan-rate performance
Compare results across designs or calls to action
Confidently optimize your QR experience
Starting with fewer products and deeper coverage gives you clearer insights faster.
2. Use Product Star Rating to Shape Your QR Strategy
Your product’s existing Amazon star rating should directly inform how you design your QR flow.
Products under 4 stars (lower performers):
Use the QR experience to gather feedback. Your flow should focus on understanding why customers aren’t fully satisfied, helping you identify issues and improve the product experience.Products over 4 stars (higher performers):
These are ideal candidates for review-focused QR strategies. Since customers already like the product, QR codes can help:Increase scan rates
Encourage more reviews
Amplify positive sentiment you’re already earning
Aligning your QR goal with product performance leads to better outcomes and cleaner data.
3. Order Strategically to Reduce Cost Per Sticker
When planning quantities, keep in mind that your cost per sticker decreases as your order volume increases. Ordering higher quantities for fewer ASINs not only improves measurement and optimization—it’s also more cost-efficient.
This is another reason to prioritize depth over breadth, especially during early campaigns.
4. Separate Campaigns for Different Designs
If you want to test or use different QR code designs or calls to action across products, you’ll need to create separate campaigns for each variation.
Each campaign corresponds to:
One QR design
One flow or call to action
One reporting set
This ensures performance data stays accurate and actionable.