What is a Swapt Campaign?

A Swapt campaign is how we bucket and batch the QR codes that will be going on your products.

1 Swapt Campaign = 1 QR Code Order.

The codes in a campaign will all be treated the "same." Which means that every code scanned will link to the same flow, or digital experience.

Factors to Consider

There's a couple important things to keep in mind before you start an order:

Channel and Products

If you do not want to ask which channel someone came from on a landing page, you should create separate campaigns for separate channels.
If you do not want to ask what product someone purchased, you should create separate QR code orders for separate products.

Your campaign creation process will look slightly different depending on if you are a new vs. returning user.

Navigate to the campaigns tab
Click "Create your campaign"
Select the products from your Amazon store that you want new codes to go on
Choose code quantity.
Not sure how to choose which products to start with or how many codes to order? Start here.
Choose your code diameter and warehouse address
Order your codes
Finish configuring your campaign:
1. design your code. There are three things a successful code has:
  1. A clear CTA that
    gives an instruction (scan here)
    teases an incentive (claim your reward)
  2. colors that pop against the packaging you intend to apply it to
  3. A pretty design
  `Tip: If making and ordering multiple campaigns with the same design, you can save every design as a template.
Assign a flow to your campaign. Choose the flow template that best fits the goal of the campaign you made
You can configure your landing pages, discounts, and re-engagement within your flow. Find out more here.

Navigate to the campaigns tab
First, design your code. There are three things a successful code has:
1. A clear CTA that
  1. gives an instruction (scan here)
  2. teases an incentive (claim your reward)
2. colors that pop against the packaging you intend to apply it to
3. A pretty design
`Tip: If making and ordering multiple campaigns with the same design, you can save every design as a template.
Activate a campaign based on your goals.
1. Reviews- capture customer info via a discount incentive and prompt them to leave a review
2. Subscribe and Save- prompt customers to sign up for Amazon subscribe and save
3. Delivering product info and directing people to product info pages- you don't necessarily want reviews, you want people to sign up for a product info page, warranty, etc
You'll be prompted to create your Amazon store and upload the products your campaign will be covering
Choose which products you want to put codes on
Choose code quantity.
Not sure how to choose which products to start with or how many codes to order? Start here.
Choose your code diameter and warehouse address
Assign a flow to your campaign. Choose the flow template that matches the goal of the campaign you made.
You can configure your landing pages, discounts, and re-engagement within your flow. Find out more here.